{"data":{"id":203716,"slug":"analytiker-digital-kommunikation","type":"job","title":"Digital Communications Analyst","description":"At the Medical Products Agency (L\u00e4kemedelsverket), we make a difference together. In life and for life. We work for the health of people and animals, for a better Sweden today and in the future.\nWould you like to contribute to developing the agency's digital services that make a difference for people, healthcare, and businesses?\nOur Operations\nOur websites and digital services are an important part of our societal mission and are used daily by citizens, healthcare professionals, businesses, and other government agencies.\nTo remain modern and meet increasing demands for accessibility, relevance, and user experience, we continuously develop our digital channels. Data-driven insights are essential for making the right decisions and creating the best possible user value. That's why we're now looking for a digital analyst who wants to help develop our approach.\nYou'll be part of the communications function and work closely with communications specialists, web editors, developers, business specialists, and other key personnel at the agency.\nYour Responsibilities\nAs a digital communications analyst, you'll play a central role in developing the agency's websites, digital services, and digital communication. You'll contribute to making our services more targeted, user-friendly, and efficient by analyzing user behavior and digital data.\nYou'll be responsible for developing the agency's web analytics methods and ensuring that data is used as a natural decision support in our digital development. The role also involves participating as a driving force in the strategic development of our digital channels.\nYour work will include:\ndeveloping goals, KPIs, and measurement strategies for our digital channels\nleading the work of creating and further developing channel strategies for the agency's digital channels\ndeveloping content strategies that ensure communication is based on user needs, business goals, and data-driven insights\nmanaging our web analytics tools and establishing and teaching effective methods for data collection, quality assurance, and visualization of web statistics\nidentifying areas for improvement and translating analyses into concrete improvement suggestions\npreparing analyses, reports, and decision-making materials for management and operations\nmanaging technical SEO and contributing with content stakeholders to the development of editorial SEO\nfollowing developments in digital analytics, AI-based search services, and new search behaviors to develop the agency's digital visibility\nparticipating in agile development and maintenance teams and contributing to planning, prioritization, and monitoring of digital development initiatives\n\nYour Background\nWe're looking for someone with:\nrelevant academic education in, for example, systems science, web, IT, statistics, or other education that the employer considers equivalent\nseveral years of experience with qualified web analytics work\nexperience developing measurement strategies and analyzing digital user behavior\nexperience with analytics tools such as Matomo, Google Analytics, or equivalent\nbasic knowledge of UX, web strategy, and digital accessibility\nexperience with data visualization tools\nexperience with tag management\nvery good ability to express yourself in Swedish and good ability in English, both orally and in writing\n\nIt's advantageous if you also have experience with:\nSEO and technical optimization\nHTML and web publishing\nUX analysis or user testing\nworking in the public sector\ndeveloping channel strategies or content strategies for digital channels\nhow AI-driven search engines and generative AI services affect digital visibility, search behavior, and web analytics\ncommunications analysis and understanding of how target audience, message, channel, and communication goals affect analysis and interpretation of results\n\nYour Personal Qualities\nWe're looking for someone who is curious, analytical, and development-oriented. You're driven by understanding user behavior and translating data into insights that lead to improvements. You work in a structured and independent manner, take responsibility for your assignments, and have the ability to prioritize and move your work forward. At the same time, you enjoy collaborating and building good relationships with colleagues from different parts of the organization.\nYou have a good ability to lead and inspire others, even without formal management responsibility, and are motivated by building up, developing, and continuously improving working methods and operations. You take initiative, create engagement, and inspire others to contribute to common goals.\nYou have pedagogical skills and can make complex information understandable by presenting analyses, conclusions, and recommendations clearly, adapted to the audience. We also see that you have a holistic perspective and understand how digital analytics, channel development, and content strategy together contribute to both business value and a better experience for our users.\nWe place great importance on personal qualities.\nGood to Know\nApplication deadline: 2026-10-01\n\nEmployment form: Permanent\n\nStart date: By arrangement\n\nDepartment: Communications Function\n\nCase number: 2.4.1-2026-072594\n\nWe apply a 6-month probationary period.\n\nWe value diversity and welcome applicants with different backgrounds.\n\nAt the Medical Products Agency, you'll have good conditions for work-life balance. We offer you, among other things, flexible working hours, favorable vacation terms, wellness benefits, and wellness activities during working hours. To the extent that work tasks allow, there is an opportunity to work partially remotely by arrangement with your manager.\nRead more about the benefits you receive from us here: https:\/\/www.lakemedelsverket.se\/sv\/om-lakemedelsverket\/jobba-pa-lakemedelsverket\/formaner-hos-oss\nThe Medical Products Agency is a crisis preparedness authority, which means we conduct certain background checks in connection with recruitment. You will need to prove your identity and provide copies of diplomas and relevant certificates if called for an interview. All permanent staff at the Medical Products Agency are war-registered within the agency.\nContact\nYou're welcome to contact Acting Communications Director Helena J\u00f6nz\u00e9n. You can also contact the union representatives Jonas Walld\u00e9n, Saco, and Pia Wictor, ST. We can all be reached at phone 018-17 46 00 or by email firstname.lastname@lakemedelsverket.se.\nWe look forward to your application!\nThis recruitment is conducted entirely by the Medical Products Agency. We therefore ask that you refrain from calling recruitment firms and advertising sales representatives.","language":"sv","is_translated":true,"title_original":"Analytiker digital kommunikation","description_original":"P\u00e5 L\u00e4kemedelsverket g\u00f6r vi skillnad tillsammans. I livet och f\u00f6r livet. Vi jobbar f\u00f6r m\u00e4nniskors och djurs h\u00e4lsa, f\u00f6r ett b\u00e4ttre Sverige idag och i framtiden.\nVill du bidra till att utveckla myndighetens digitala tj\u00e4nster som g\u00f6r skillnad f\u00f6r m\u00e4nniskor, h\u00e4lso- och sjukv\u00e5rden samt f\u00f6retag?\nV\u00e5r verksamhet\nV\u00e5ra webbplatser och digitala tj\u00e4nster \u00e4r en viktig del av v\u00e5rt samh\u00e4llsuppdrag och anv\u00e4nds varje dag av medborgare, v\u00e5rdpersonal, f\u00f6retag och andra myndigheter.\nF\u00f6r att hela tiden h\u00e5lla oss moderna och m\u00f6ta \u00f6kade krav p\u00e5 tillg\u00e4nglighet, relevans och anv\u00e4ndarupplevelse utvecklar vi kontinuerligt v\u00e5ra digitala kanaler. Datadrivna insikter \u00e4r en f\u00f6ruts\u00e4ttning f\u00f6r att fatta r\u00e4tt beslut och skapa b\u00e4sta m\u00f6jliga anv\u00e4ndarnytta. D\u00e4rf\u00f6r s\u00f6ker vi nu en digital analytiker som vill vara med och utveckla v\u00e5rt arbetss\u00e4tt.\nDu tillh\u00f6r kommunikationsfunktionen och arbetar n\u00e4ra kommunikat\u00f6rer, webbredakt\u00f6rer, utvecklare, verksamhetsspecialister och andra nyckelpersoner p\u00e5 myndigheten.\nDina arbetsuppgifter\nSom analytiker av digital kommunikation har du en central roll i utvecklingen av myndighetens webbplatser, digitala tj\u00e4nster och digitala kommunikation. Du bidrar till att v\u00e5ra tj\u00e4nster blir mer tr\u00e4ffs\u00e4kra, anv\u00e4ndarv\u00e4nliga och effektiva genom att analysera anv\u00e4ndarbeteenden och digitala data.\nDu ansvarar f\u00f6r att utveckla myndighetens metoder f\u00f6r webbanalys och s\u00e4kerst\u00e4lla att data anv\u00e4nds som ett naturligt beslutsst\u00f6d i v\u00e5r digitala utveckling. Rollen inneb\u00e4r ocks\u00e5 att delta som en drivande del i den strategiska utvecklingen av v\u00e5ra digitala kanaler.\nArbetet inneb\u00e4r bland annat att du\nutvecklar m\u00e5l, KPI:er och m\u00e4tstrategier f\u00f6r v\u00e5ra digitala kanaler\ndriver arbetet med att ta fram och vidareutveckla kanalstrategier f\u00f6r myndighetens digitala kanaler\nutvecklar inneh\u00e5llsstrategier som s\u00e4kerst\u00e4ller att kommunikationen utg\u00e5r fr\u00e5n anv\u00e4ndarnas behov, verksamhetens m\u00e5l och datadrivna insikter\nansvarar f\u00f6r v\u00e5ra verktyg f\u00f6r webbstatistik, samt f\u00f6r att etablera och l\u00e4ra ut effektiva metoder f\u00f6r datainsamling, kvalitetss\u00e4kring och visualisering av webbstatistik\nidentifierar utvecklingsomr\u00e5den och oms\u00e4tter analyser till konkreta f\u00f6rb\u00e4ttringsf\u00f6rslag\ntar fram analyser, rapporter och beslutsunderlag f\u00f6r ledning och verksamhet\nansvarar f\u00f6r teknisk SEO och bidrar tillsammans med inneh\u00e5llsansvariga till utveckling av redaktionell SEO\nf\u00f6ljer utvecklingen inom digital analys, AI-baserade s\u00f6ktj\u00e4nster och nya s\u00f6kbeteenden f\u00f6r att utveckla myndighetens digitala synlighet\ndeltar i agila utvecklings- och f\u00f6rvaltningsteam och bidrar i planering, prioritering och uppf\u00f6ljning av digitala utvecklingsinsatser.\n\nDin bakgrund\nVi s\u00f6ker dig som har:\nrelevant akademisk utbildning inom exempelvis systemvetenskap, webb, IT, statistik eller annan utbildning som arbetsgivaren bed\u00f6mer likv\u00e4rdig\nfler\u00e5rig erfarenhet av kvalificerat arbete med webbanalys\nerfarenhet av att ta fram m\u00e4tstrategier och analysera digitala anv\u00e4ndarbeteenden\nerfarenhet av analysverktyg som Matomo, Google Analytics eller motsvarande\ngrundkunskap i UX, webbstrategi och digital tillg\u00e4nglighet\nerfarenhet av verktyg f\u00f6r att visualisera data\nerfarenhet av tagghantering (Tag Management)\nmycket god f\u00f6rm\u00e5ga att uttrycka dig p\u00e5 svenska och god f\u00f6rm\u00e5ga p\u00e5 engelska, b\u00e5de muntligt och skriftligt.\n\nDet \u00e4r meriterande om du \u00e4ven har erfarenhet av:\nSEO och teknisk optimering\nHTML och webbpublicering\nUX-analys eller anv\u00e4ndartester\natt ha arbetat inom offentlig verksamhet\natt ta fram kanalstrategier eller inneh\u00e5llsstrategier f\u00f6r digitala kanaler\nhur AI-drivna s\u00f6kmotorer och generativa AI-tj\u00e4nster p\u00e5verkar digital synlighet, s\u00f6kbeteenden och webbanalys\nkommunikationsanalys och f\u00f6rst\u00e5else f\u00f6r hur m\u00e5lgrupp, budskap, kanal och kommunikationsm\u00e5l p\u00e5verkar analys och tolkning av resultat.\n\nDina personliga egenskaper\nVi s\u00f6ker dig som \u00e4r nyfiken, analytisk och utvecklingsorienterad. Du drivs av att f\u00f6rst\u00e5 anv\u00e4ndarnas beteenden och oms\u00e4tta data till insikter som leder till f\u00f6rb\u00e4ttringar. Du arbetar strukturerat och sj\u00e4lvst\u00e4ndigt, tar ansvar f\u00f6r dina uppdrag och har f\u00f6rm\u00e5ga att prioritera och driva ditt arbete fram\u00e5t. Samtidigt trivs du med att samarbeta och bygga goda relationer med kollegor fr\u00e5n olika delar av verksamheten.\u00a0\nDu har en god f\u00f6rm\u00e5ga att leda och inspirera andra, \u00e4ven utan formellt chefsansvar, och motiveras av att bygga upp, utveckla och st\u00e4ndigt f\u00f6rb\u00e4ttra arbetss\u00e4tt och verksamhet. Du tar initiativ, skapar engagemang och f\u00e5r andra att vilja bidra till gemensamma m\u00e5l.\u00a0\nDu har en pedagogisk f\u00f6rm\u00e5ga och kan g\u00f6ra komplex information begriplig genom att presentera analyser, slutsatser och rekommendationer p\u00e5 ett tydligt s\u00e4tt, anpassat efter mottagaren.\u00a0Vi ser ocks\u00e5 att du har ett helhetsperspektiv och f\u00f6rst\u00e5r hur digital analys, kanalutveckling och inneh\u00e5llsstrategi tillsammans bidrar till b\u00e5de verksamhetsnytta och en b\u00e4ttre upplevelse f\u00f6r v\u00e5ra anv\u00e4ndare.\nVi l\u00e4gger stor vikt vid personliga egenskaper.\nBra att veta\nSista ans\u00f6kningsdag: 2026-10-01\n\u00a0\nAnst\u00e4llningsform: Tillsvidare\n\u00a0\nTilltr\u00e4de: Enligt \u00f6verenskommelse\n\u00a0\nEnhet: Kommunikationsfunktionen\n\u00a0\nDiarienummer:\u00a02.4.1-2026-072594\n\u00a0\nVi till\u00e4mpar 6 m\u00e5naders provanst\u00e4llning.\n\u00a0\nVi v\u00e4rdes\u00e4tter m\u00e5ngfald och v\u00e4lkomnar s\u00f6kande med olika bakgrund.\n\u00a0\nP\u00e5 L\u00e4kemedelsverket f\u00e5r du goda f\u00f6ruts\u00e4ttningar f\u00f6r balans i livet. Vi erbjuder dig bland annat flextid, f\u00f6rm\u00e5nliga semestervillkor, friskv\u00e5rdsbidrag samt friskv\u00e5rd p\u00e5 arbetstid. I den m\u00e5n arbetsuppgifterna till\u00e5ter finns det m\u00f6jlighet att delvis arbeta p\u00e5 distans efter \u00f6verenskommelse med chef.\nL\u00e4s mer om de f\u00f6rm\u00e5ner du f\u00e5r hos oss h\u00e4r: https:\/\/www.lakemedelsverket.se\/sv\/om-lakemedelsverket\/jobba-pa-lakemedelsverket\/formaner-hos-oss\u00a0\nL\u00e4kemedelsverket \u00e4r beredskapsmyndighet, vilket inneb\u00e4r att vi genomf\u00f6r vissa bakgrundskontroller i samband med rekryteringar. Du kommer vid en eventuell intervju att beh\u00f6va styrka din identitet samt uppvisa examensbevis och relevanta intyg. All tillsvidareanst\u00e4lld personal vid L\u00e4kemedelsverket \u00e4r krigsplacerad inom myndigheten.\nKontakt\nDu \u00e4r v\u00e4lkommen att kontakta tf kommunikationsdirekt\u00f6r Helena J\u00f6nz\u00e9n. Du kan \u00e4ven kontakta de fackliga f\u00f6retr\u00e4darna Jonas Walld\u00e9n, Saco och Pia Wictor, ST. Vi finns alla p\u00e5 telefon 018-17 46 00 eller n\u00e5s genom e-post fornamn.efternamn@lakemedelsverket.se.\nV\u00e4lkommen med din ans\u00f6kan!\nDenna rekrytering sker helt genom L\u00e4kemedelsverkets f\u00f6rsorg. Vi undanber oss d\u00e4rf\u00f6r telefonsamtal fr\u00e5n rekryteringsf\u00f6retag och annonsf\u00f6rs\u00e4ljare.","price":null,"currency":"SEK","status":"active","noindex":true,"location":{"address":null,"full_address":null,"city":"Uppsala","country":"SE","latitude":59.8520701,"longitude":17.7188369},"metadata":{"region":"Uppsala l\u00e4n","duration":"Tills vidare","employer":"L\u00e4kemedelsverket","postcode":"75103","positions":1,"profession":"Webbanalytiker","salary_type":"Fast m\u00e5nads- vecko- eller timl\u00f6n","employer_url":"https:\/\/www.lakemedelsverket.se\/sv","scope_of_work":"100\u2013100 %","working_hours":"Heltid","employment_type":"full_time","occupation_field":"F\u00f6rs\u00e4ljning, ink\u00f6p, marknadsf\u00f6ring","employer_workplace":"L\u00e4kemedelsverket","experience_required":true,"employment_type_label":"Vanlig anst\u00e4llning"},"user_id":null,"is_sponsored":false,"views_count":0,"ai_views_count":9,"bot_views_count":2,"ai_vendor_counts":{"meta":3,"other":2,"openai":3,"anthropic":1},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":"018-17 46 00","owner_email":"fornamn.efternamn@lakemedelsverket.se","images":[],"published_at":"2026-09-09T12:48:48+00:00","expires_at":"2026-10-01T23:59:59+00:00","created_at":"2026-09-10T04:06:28+00:00","updated_at":"2026-09-16T03:08:00+00:00"}}