{"data":{"id":196506,"slug":"area-sales-manager-sverige-8","type":"job","title":"Area Sales Manager Sweden","description":"Area Sales Manager Sweden\nIf you've built strong sales relationships within the food and beverage industry and know how to develop existing business while identifying new growth opportunities \u2013 this could be the role for you.\nVikan is a leading international manufacturer of professional cleaning tools and hygiene solutions for the food and beverage industry, foodservice sector, Facility Management\/cleaning industry, and public organizations worldwide. With a strong reputation for quality, regulatory compliance, and long-term customer relationships, Vikan builds its business on sales excellence, structured customer management, and market-driven growth.\nAs Area Sales Manager for Sweden, you report to the Sales Manager Nordics and have full commercial responsibility for one of Vikan's most established and strategically important markets in the Nordic region.\nSweden is a well-established market with a strong customer base, long-standing customer relationships, and high brand awareness. Your mission will be to build on these strengths by deepening relationships with existing customers, creating new business opportunities, and ensuring continued profitable growth in the Swedish market.\nThis is a strategically important role that combines long-term customer development with hands-on fieldwork. The role involves significant responsibility and gives you the opportunity to directly impact Vikan's continued success in Sweden.\nYou will work from a home office and have great freedom to plan your activities, manage your budget, and implement your sales strategy. The role includes full budget responsibility, annual contract negotiations, activity planning, and monthly reporting to the Sales Manager Nordics. You will work closely with the other Area Sales Manager in Sweden and collaborate with Area Sales Managers in the rest of the Nordic region.\nThe position involves regular travel within southern Sweden, typically two to four days per week, and occasional travel to Scandinavian countries. We believe you are based somewhere between J\u00f6nk\u00f6ping and Malm\u00f6.\nIf you're a self-driven sales professional who thrives with customers, has good understanding of the food and beverage industry, and is motivated by developing strategic customer relationships while managing your market \u2013 this could be the role for you.\nYour responsibilities\nYou have both strategic and operational responsibility for Vikan's commercial presence in the Swedish market. Your main focus is the food and beverage industry, with complementary responsibility for foodservice, the cleaning sector, and public organizations.\nYou strengthen Vikan's position in an already established market by developing existing customer relationships, increasing business with current customers, and identifying new opportunities within strategic segments, with particular focus on end-users in the food and beverage industry.\nYou develop and manage sales relationships with key distributors and end-users. Approximately 70% of your time is spent with end-users and 30% with distributors.\nYou execute and follow up on sales and marketing activities and work in a structured and documented manner in Salesforce CRM.\nYou conduct facility visits, manage documentation related to regulatory compliance (DoC), and use Vikan's digital platforms to create value for customers and distributors.\nYou lead regular business reviews with key decision-makers, summarize meetings, and ensure that the right internal Vikan resources are involved to support customer development and long-term partnerships.\nYou conduct joint customer visits with the sales team and Vikan's application specialists to strengthen customer relationships and identify development opportunities.\nYou provide training on products and hygiene concepts to key stakeholders, including distributors and end-users, with focus on products, regulations, food safety, and Vikan's digital tools.\nYou develop and maintain the overall business plan for Sweden, produce monthly sales reports to the Sales Manager Nordics, and conduct quarterly follow-ups and adjustments to ensure continued profitable growth.\nYou negotiate and secure mutually beneficial agreements with key customers on an annual basis in collaboration with the Sales Manager Nordics.\nYou represent Vikan at industry trade shows, exhibitions, and customer events to strengthen the brand and contribute to continued growth in the Swedish market.\n\nQualifications\nSolid and documented experience in B2B sales with proven results where sales targets are regularly met or exceeded.\nPrevious experience from the food and beverage industry \u2013 this is a requirement for the position.\nSwedish as your native language and good professional communication skills in English.\nDocumented ability to build, develop, and maintain long-term business relationships with distributors, key customers, and end-users.\nStrong commercial understanding and experience in both developing existing customer relationships and driving new business growth.\nStructured and independent working style with the ability to plan and drive work from a home office.\nWillingness and ability to travel within Sweden and, if needed, to other Scandinavian countries.\n\nMeritorious\nExperience with CRM systems, particularly Salesforce.\nExperience with ERP systems (Vikan uses AXAPTA) and\/or Business Intelligence tools (Vikan uses Targit).\nExperience with hygiene regulations, cleaning concepts, or food safety standards within the food and beverage industry.\nParticipation in trade shows and industry events within the food and beverage industry.\nPrevious experience from a Scandinavian or international sales organization.\n\nWe offer\nA strategically important role with responsibility for one of Vikan's strongest markets in the Nordic region.\nThe opportunity to further develop an already established customer base while driving future growth.\nThe flexibility to work from home and plan your own calendar and travels.\nAccess to a well-known international brand with a strong market position in hygiene solutions for the food and beverage industry.\nStructured support through Vikan's Sales Excellence program, CRM system, and close collaboration with engaged sales colleagues and technical specialists.\nA role that combines strategic customer development, business development, and active fieldwork \u2013 perfect for someone driven by business and wanting to combine freedom with the opportunity to make a real difference.\n\nTake the next step in your sales career and submit your application today!","language":"sv","is_translated":true,"title_original":"Area Sales Manager Sverige","description_original":"Area Sales Manager Sverige\nOm du har byggt starka f\u00f6rs\u00e4ljningsrelationer inom livsmedelsindustrin och vet hur man utvecklar befintliga aff\u00e4rer samtidigt som man identifierar nya tillv\u00e4xtm\u00f6jligheter \u2013 d\u00e5 kan detta vara rollen f\u00f6r dig.\nVikan \u00e4r en ledande internationell tillverkare av professionella reng\u00f6ringsverktyg och hygienl\u00f6sningar f\u00f6r livsmedels- och dryckesindustrin, foodservice-sektorn, Facility Management\/st\u00e4dbranschen samt offentliga verksamheter v\u00e4rlden \u00f6ver. Med ett starkt rykte inom kvalitet, regelefterlevnad och l\u00e5ngsiktiga kundrelationer bygger Vikan sin verksamhet p\u00e5 f\u00f6rs\u00e4ljningsexcellens, strukturerad kundhantering och marknadsdriven tillv\u00e4xt.\nSom Area Sales Manager f\u00f6r Sverige rapporterar du till Sales Manager Nordics och har det fulla kommersiella ansvaret f\u00f6r en av Vikans mest etablerade och strategiskt viktiga marknader i Norden.\nSverige \u00e4r en v\u00e4l etablerad marknad med en stark kundbas, l\u00e5ngvariga kundrelationer och h\u00f6g varum\u00e4rkesk\u00e4nnedom. Ditt uppdrag blir att bygga vidare p\u00e5 dessa styrkor genom att f\u00f6rdjupa relationerna med befintliga kunder, skapa nya aff\u00e4rsm\u00f6jligheter och s\u00e4kerst\u00e4lla fortsatt l\u00f6nsam tillv\u00e4xt p\u00e5 den svenska marknaden.\nDet h\u00e4r \u00e4r en strategiskt viktig roll som kombinerar l\u00e5ngsiktig kundutveckling med praktiskt s\u00e4ljarbete ute p\u00e5 f\u00e4ltet. Rollen inneb\u00e4r stort ansvar och ger dig m\u00f6jlighet att direkt p\u00e5verka Vikans fortsatta framg\u00e5ng i Sverige.\nDu utg\u00e5r fr\u00e5n hemmakontor och har stor frihet att planera dina aktiviteter, hantera din budget och genomf\u00f6ra din f\u00f6rs\u00e4ljningsstrategi. Rollen innefattar fullt budgetansvar, \u00e5rliga avtalsf\u00f6rhandlingar, aktivitetsplanering samt m\u00e5nadsrapportering till Sales Manager Nordics. Du kommer att arbeta n\u00e4ra den andra Area Sales Manager i Sverige samt samarbeta med Area Sales Managers i \u00f6vriga Norden.\u00a0\nTj\u00e4nsten inneb\u00e4r regelbundna resor inom s\u00f6dra Sverige, vanligtvis tv\u00e5 till fyra dagar per vecka, \u00e4ven resor till skandinaviska l\u00e4nder f\u00f6rekommer. Vi tror att du \u00e4r bosatt n\u00e5gonstans mellan J\u00f6nk\u00f6ping till Malm\u00f6.\n\u00c4r du en sj\u00e4lvg\u00e5ende s\u00e4ljare som trivs ute hos kund, har god f\u00f6rst\u00e5else f\u00f6r livsmedelsindustrin och motiveras av att utveckla strategiska kundrelationer samtidigt som du ansvarar f\u00f6r din marknad \u2013 d\u00e5 kan detta vara rollen f\u00f6r dig.\nDina arbetsuppgifter\nDu har b\u00e5de strategiskt och operativt ansvar f\u00f6r Vikans kommersiella n\u00e4rvaro p\u00e5 den svenska marknaden. Ditt huvudsakliga fokus \u00e4r livsmedels- och dryckesindustrin, med kompletterande ansvar f\u00f6r foodservice, st\u00e4dsektorn och offentlig verksamhet.\nDu st\u00e4rker Vikans position p\u00e5 en redan etablerad marknad genom att utveckla befintliga kundrelationer, \u00f6ka aff\u00e4rerna med nuvarande kunder och identifiera nya m\u00f6jligheter inom strategiska segment, med s\u00e4rskilt fokus p\u00e5 slutanv\u00e4ndare inom livsmedels- och dryckesindustrin.\nDu utvecklar och ansvarar f\u00f6r f\u00f6rs\u00e4ljningsrelationer med nyckeldistribut\u00f6rer och slutanv\u00e4ndare. Cirka 70 % av din tid tillbringas hos slutanv\u00e4ndare och 30 % hos distribut\u00f6rer.\nDu genomf\u00f6r och f\u00f6ljer upp f\u00f6rs\u00e4ljnings- och marknadsaktiviteter samt arbetar strukturerat och dokumenterat i Salesforce CRM.\nDu genomf\u00f6r anl\u00e4ggningsbes\u00f6k, ansvarar f\u00f6r dokumentation kopplad till regelefterlevnad (DoC) och anv\u00e4nder Vikans digitala plattformar f\u00f6r att skapa v\u00e4rde f\u00f6r kunder och distribut\u00f6rer.\nDu leder regelbundna aff\u00e4rsgenomg\u00e5ngar med viktiga beslutsfattare, sammanfattar m\u00f6ten och s\u00e4kerst\u00e4ller att r\u00e4tt interna resurser inom Vikan involveras f\u00f6r att st\u00f6dja kundernas utveckling och l\u00e5ngsiktiga samarbeten.\nDu genomf\u00f6r gemensamma kundbes\u00f6k tillsammans med s\u00e4ljk\u00e5ren och Vikans applikationsspecialister f\u00f6r att st\u00e4rka kundrelationer och identifiera utvecklingsm\u00f6jligheter.\nDu h\u00e5ller utbildningar inom produkter och hygienkoncept f\u00f6r viktiga intressenter, inklusive distribut\u00f6rer och slutanv\u00e4ndare, med fokus p\u00e5 produkter, regelverk, livsmedelss\u00e4kerhet och Vikans digitala verktyg.\nDu tar fram och underh\u00e5ller den \u00f6vergripande aff\u00e4rsplanen f\u00f6r Sverige, producerar m\u00e5natliga f\u00f6rs\u00e4ljningsrapporter till Sales Manager Nordics samt genomf\u00f6r kvartalsvisa uppf\u00f6ljningar och justeringar f\u00f6r att s\u00e4kerst\u00e4lla fortsatt l\u00f6nsam tillv\u00e4xt.\nDu f\u00f6rhandlar och s\u00e4krar \u00f6msesidigt f\u00f6rdelaktiga avtal med nyckelkunder p\u00e5 \u00e5rsbasis i samarbete med Sales Manager Nordics.\nDu representerar Vikan p\u00e5 branschm\u00e4ssor, utst\u00e4llningar och kundevent f\u00f6r att st\u00e4rka varum\u00e4rket och bidra till fortsatt tillv\u00e4xt p\u00e5 den svenska marknaden.\n\nKvalifikationer\nGedigen och dokumenterad erfarenhet av B2B-f\u00f6rs\u00e4ljning med bevisade resultat d\u00e4r f\u00f6rs\u00e4ljningsm\u00e5l regelbundet uppn\u00e5tts eller \u00f6vertr\u00e4ffats.\nTidigare erfarenhet fr\u00e5n livsmedelsindustrin \u2013 detta \u00e4r ett krav f\u00f6r tj\u00e4nsten.\nSvenska som modersm\u00e5l samt god professionell kommunikationsf\u00f6rm\u00e5ga p\u00e5 engelska.\nDokumenterad f\u00f6rm\u00e5ga att bygga, utveckla och bibeh\u00e5lla l\u00e5ngsiktiga aff\u00e4rsrelationer med distribut\u00f6rer, nyckelkunder och slutanv\u00e4ndare.\nStark kommersiell f\u00f6rst\u00e5else och erfarenhet av att b\u00e5de utveckla befintliga kundrelationer och driva ny aff\u00e4rstillv\u00e4xt.\nStrukturerat och sj\u00e4lvst\u00e4ndigt arbetss\u00e4tt med f\u00f6rm\u00e5ga att planera och driva arbetet fr\u00e5n hemmakontor.\nVilja och m\u00f6jlighet att resa inom Sverige samt vid behov till andra skandinaviska l\u00e4nder.\n\nMeriterande\nErfarenhet av CRM-system, s\u00e4rskilt Salesforce.\nErfarenhet av ERP-system (Vikan anv\u00e4nder AXAPTA) och\/eller Business Intelligence-verktyg (Vikan anv\u00e4nder Targit).\nErfarenhet av hygienregelverk, reng\u00f6ringskoncept eller standarder f\u00f6r livsmedelss\u00e4kerhet inom livsmedels- och dryckesindustrin.\nDeltagande p\u00e5 m\u00e4ssor och branschevenemang inom livsmedelsindustrin.\nTidigare erfarenhet fr\u00e5n en skandinavisk eller internationell f\u00f6rs\u00e4ljningsorganisation.\n\nVi erbjuder\nEn strategiskt viktig roll med ansvar f\u00f6r en av Vikans starkaste marknader i Norden.\nM\u00f6jligheten att vidareutveckla en redan etablerad kundbas samtidigt som du driver framtida tillv\u00e4xt.\nFlexibiliteten att arbeta hemifr\u00e5n och planera din egen kalender och dina resor.\nTillg\u00e5ng till ett v\u00e4lk\u00e4nt internationellt varum\u00e4rke med stark marknadsposition inom hygienl\u00f6sningar f\u00f6r livsmedels- och dryckesindustrin.\nStrukturerat st\u00f6d genom Vikans Sales Excellence-program, CRM-system och n\u00e4ra samarbete med engagerade s\u00e4ljkollegor och tekniska specialister.\nEn roll som kombinerar strategisk kundutveckling, aff\u00e4rsutveckling och aktiv f\u00f6rs\u00e4ljning ute p\u00e5 f\u00e4ltet \u2013 perfekt f\u00f6r dig som drivs av aff\u00e4rer och vill kombinera frihet med m\u00f6jligheten att g\u00f6ra verklig skillnad.\n\nTa n\u00e4sta steg i din s\u00e4ljkarri\u00e4r och skicka in din ans\u00f6kan redan idag!","price":null,"currency":"SEK","status":"active","noindex":true,"location":{"address":null,"full_address":null,"city":"Malm\u00f6","country":"SE","latitude":55.604714047329,"longitude":13.019504268331},"metadata":{"region":"Sk\u00e5ne l\u00e4n","duration":"Tills vidare","employer":"Barona Teknik & Installation AB","postcode":"21213","positions":1,"profession":"F\u00f6rs\u00e4ljningschef","salary_type":"Fast och r\u00f6rlig l\u00f6n","scope_of_work":"100\u2013100 %","working_hours":"Heltid","contact_person":"Camilla Arvidsson","driving_license":true,"employment_type":"full_time","occupation_field":"Chefer och verksamhetsledare","employer_workplace":"Vikan AB","translation_status":"done","experience_required":true,"employment_type_label":"Vanlig anst\u00e4llning"},"user_id":null,"is_sponsored":false,"views_count":0,"ai_views_count":2,"ai_vendor_counts":{"openai":1,"anthropic":1},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":"+46735402796","owner_email":"camilla.arvidsson@barona.se","images":[],"published_at":"2026-09-04T11:35:42+00:00","expires_at":"2026-10-04T23:59:59+00:00","created_at":"2026-09-05T03:38:18+00:00","updated_at":"2026-09-05T04:02:40+00:00"}}