{"data":{"id":213666,"slug":"brand-activation-manager-till-bayer","type":"job","title":"Brand Activation Manager at Bayer","description":"Do you want to work with some of the market's strongest brands in health and wellness? At Bayer, you'll have a broad role where you're responsible for translating Nordic strategies into local activations that strengthen brands, drive sales, and create real market impact. Here you combine creativity, commercial thinking, and operational execution in an organization where collaboration and development are in focus.\n\nAbout the Position\nThis is a direct recruitment, which means the recruitment process is conducted through Bravura and you'll be employed directly by Bayer. The position is a fixed-term employment replacing an employee on parental leave and is expected to last at least 12 months.\n\nAbout the Company\nBayer is one of the world's largest consumer pharmaceutical companies and operates within Life Science with 150 years of core expertise in health and agriculture. Through innovative solutions, Bayer contributes to the development of tomorrow's products in consumer health. With the motto \"Science for a better life,\" the company works to improve people's health and well-being.\n\nYou'll become part of the Consumer Health business and a Nordic team that works closely with both market and sales organizations. The team is characterized by collaboration, lack of pretension, and a shared commitment to creating growth for well-known health and self-care brands.\n\nKey Responsibilities\nAs Brand Activation Manager, you're responsible for translating Nordic category and brand strategies into local market plans for the Scandinavian market. The role has a clear commercial focus where you work closely with both Sales and Marketing to create activities that strengthen the brand while driving sales.\n\nYou drive and coordinate activations throughout the customer and purchase journey, from insight and idea to implementation and follow-up. This can include digital campaigns, influencer marketing, content adaptation for different channels, product launches, or activities aimed at pharmacies and other key audiences. The role involves significant personal responsibility and suits you if you thrive with both setting direction and making things happen.\n\nAn important part of the role is working data-driven and insight-based to identify business opportunities, track results, and optimize activities over time. You collaborate daily with internal specialist functions, Nordic and global teams, and external agencies and partners.\n\nIn the role, you will, among other things:\n\nDevelop and implement local brand and activation plans based on Nordic strategies\n\nPlan, coordinate, and follow up integrated 360-degree campaigns and product launches\n\nWork with digital marketing, content adaptation, web, and influencer marketing\n\nAnalyze consumer insights, market data, and campaign results to optimize efforts and investments\n\nCollaborate closely with Sales, Brand Managers, agencies, and other internal functions to ensure effective commercial activities\n\nEducation, Experience, and Personal Qualities\nAcademic education in marketing, economics, or another relevant field\n\nExperience with brand work, market activation, or similar role in FMCG, Consumer Health, or related industry\n\nExperience planning and implementing integrated ATL and BTL activities\n\nGood understanding of digital marketing and digital channels\n\nExperience with project management and cross-functional collaboration\n\nGood business understanding and experience working toward commercial goals\n\nVery good communication skills in Swedish and English\n\nWe also consider it advantageous if you have:\n\nExperience from OTC, over-the-counter medicines, or Consumer Health\n\nExperience with influencer marketing\n\nExperience working in a Nordic or international organization\n\nTo succeed in the role, we see that you're someone who thrives at the intersection of marketing and business. You have the ability to create a clear narrative from insight and strategy to concrete activity and results. You translate strategies into concrete market activations and are equally comfortable in the planning phase as in practical implementation. With structure, initiative, and strong execution power, you ensure that activities are carried out with high quality and achieve the desired impact.\n\nYou're organized and comfortable managing multiple parallel projects simultaneously. Since the role involves many contact points, you need to be skilled at building relationships and creating trust with both internal and external stakeholders. We also believe you're curious and unpretentious, with a willingness to test new ideas and develop work methods. At the same time, you have the ability to navigate in a regulated environment where quality and accuracy are important.\n\nOther Information\nStart: By agreement | Location: Solna, Stockholm | Salary: By agreement\n\nWe use a competency-based methodology in all recruitment processes to ensure unbiased selection. We also work with continuous selection, which means we remove the ad when sufficient candidates have applied. If you become relevant for the position, we'll contact you for an initial phone interview. Whether you move forward in the process or not, you'll receive feedback on your application.\n\nQuestions? Feel free to reach out!\n\ud83d\udce7 info@bravura.se\n\ud83d\udcde 010-171 47 10\n\nWe recommend that you submit your application as soon as possible as we conduct continuous selection.\n\nWelcome with your application!\n#Specialist","language":"sv","is_translated":true,"title_original":"Brand Activation Manager till Bayer","description_original":"Vill du arbeta med n\u00e5gra av marknadens starkaste varum\u00e4rken inom h\u00e4lsa och v\u00e4lm\u00e5ende? Hos Bayer f\u00e5r du en bred roll d\u00e4r du ansvarar f\u00f6r att oms\u00e4tta nordiska strategier till lokala aktiveringar som st\u00e4rker varum\u00e4rken, driver f\u00f6rs\u00e4ljning och skapar verklig effekt p\u00e5 marknaden. H\u00e4r kombinerar du kreativitet, kommersiellt t\u00e4nkande och operativt genomf\u00f6rande i en organisation d\u00e4r samarbete och utveckling st\u00e5r i fokus.\nOm tj\u00e4nsten\nDen h\u00e4r tj\u00e4nsten \u00e4r en direktrekrytering vilket inneb\u00e4r att rekryteringsprocessen sker genom Bravura och du anst\u00e4lls direkt hos Bayer. Tj\u00e4nsten \u00e4r en visstidsanst\u00e4llning som ers\u00e4tter en medarbetare under f\u00f6r\u00e4ldraledighet och f\u00f6rv\u00e4ntas p\u00e5g\u00e5 i minst 12 m\u00e5nader.\nOm f\u00f6retaget\nBayer \u00e4r ett av de st\u00f6rsta konsumentl\u00e4kemedelsf\u00f6retagen i v\u00e4rlden och verkar inom Life Science med 150 \u00e5rs k\u00e4rnkompetens inom h\u00e4lsa och jordbruk. Genom innovativa l\u00f6sningar bidrar Bayer till utvecklingen av framtidens produkter inom konsumenth\u00e4lsa. Med mottot \"Science for a better life\" arbetar f\u00f6retaget f\u00f6r att f\u00f6rb\u00e4ttra m\u00e4nniskors h\u00e4lsa och v\u00e4lbefinnande.\nDu blir en del av Consumer Health-verksamheten och ett nordiskt team som arbetar n\u00e4ra b\u00e5de marknads- och s\u00e4ljorganisationen. Teamet pr\u00e4glas av samarbete, prestigel\u00f6shet och ett gemensamt engagemang f\u00f6r att skapa tillv\u00e4xt f\u00f6r v\u00e4lk\u00e4nda varum\u00e4rken inom h\u00e4lsa och egenv\u00e5rd.\nArbetsuppgifter\nSom Brand Activation Manager ansvarar du f\u00f6r att \u00f6vers\u00e4tta nordiska kategori- och varum\u00e4rkesstrategier till lokala marknadsplaner f\u00f6r den skandinaviska marknaden. Rollen har ett tydligt kommersiellt fokus d\u00e4r du arbetar n\u00e4ra b\u00e5de Sales och Marketing f\u00f6r att skapa aktiviteter som st\u00e4rker varum\u00e4rket samtidigt som de driver f\u00f6rs\u00e4ljning.\nDu driver och koordinerar aktiveringar genom hela kund- och k\u00f6presan, fr\u00e5n insikt och id\u00e9 till genomf\u00f6rande och uppf\u00f6ljning. Det kan handla om digitala kampanjer, influencer marketing, inneh\u00e5llsanpassning f\u00f6r olika kanaler, lanseringar av nya produkter eller aktiviteter riktade mot apotek och andra viktiga m\u00e5lgrupper. Rollen inneb\u00e4r ett stort eget ansvar och passar dig som trivs med att b\u00e5de s\u00e4tta riktning och sj\u00e4lv f\u00e5 saker att h\u00e4nda.\nEn viktig del av rollen \u00e4r att arbeta datadrivet och insiktsbaserat f\u00f6r att identifiera aff\u00e4rsm\u00f6jligheter, f\u00f6lja upp resultat och optimera aktiviteter \u00f6ver tid. Du samarbetar dagligen med interna specialistfunktioner, nordiska och globala team samt externa byr\u00e5er och partners.\nI rollen kommer du bland annat att:\n\nUtveckla och genomf\u00f6ra lokala varum\u00e4rkes- och aktiveringsplaner utifr\u00e5n nordiska strategier\n\n\nPlanera, koordinera och f\u00f6lja upp integrerade 360-graderskampanjer och produktlanseringar\n\n\nArbeta med digital marknadsf\u00f6ring, inneh\u00e5llsanpassning, webb och influencer marketing\n\n\nAnalysera konsumentinsikter, marknadsdata och kampanjresultat f\u00f6r att optimera insatser och investeringar\n\n\nSamarbeta n\u00e4ra Sales, Brand Managers, byr\u00e5er och andra interna funktioner f\u00f6r att s\u00e4kerst\u00e4lla effektiva kommersiella aktiviteter\n\nUtbildning, erfarenhet och personliga egenskaper\nAkademisk utbildning inom marknadsf\u00f6ring, ekonomi eller annat relevant omr\u00e5de\n\n\nErfarenhet av varum\u00e4rkesarbete, marknadsaktivering eller liknande roll inom FMCG, Consumer Health eller n\u00e4rliggande bransch\n\n\nErfarenhet av att planera och genomf\u00f6ra integrerade ATL- och BTL-aktiviteter\n\n\nGod f\u00f6rst\u00e5else f\u00f6r digital marknadsf\u00f6ring och digitala kanaler\n\n\nErfarenhet av projektledning och tv\u00e4rfunktionellt samarbete\n\n\nGod aff\u00e4rsf\u00f6rst\u00e5else och vana att arbeta mot kommersiella m\u00e5l\n\n\nMycket god kommunikativ f\u00f6rm\u00e5ga i svenska och engelska\n\n\nVi ser det \u00e4ven som meriterande om du har:\n\nErfarenhet fr\u00e5n OTC, receptfria l\u00e4kemedel eller Consumer Health\n\n\nErfarenhet av influencer marketing\n\n\nErfarenhet av arbete i nordisk eller internationell organisation\n\n\nF\u00f6r att lyckas i rollen ser vi att du \u00e4r en person som trivs i sk\u00e4rningspunkten mellan marknadsf\u00f6ring och aff\u00e4r. Du har f\u00f6rm\u00e5gan att skapa en tydlig r\u00f6d tr\u00e5d fr\u00e5n insikt och strategi till konkret aktivitet och resultat. Du oms\u00e4tter strategier till konkreta marknadsaktiveringar och \u00e4r lika bekv\u00e4m i planeringsfasen som i det praktiska genomf\u00f6randet. Med struktur, initiativf\u00f6rm\u00e5ga och stark genomf\u00f6randekraft s\u00e4kerst\u00e4ller du att aktiviteter genomf\u00f6rs med h\u00f6g kvalitet och n\u00e5r \u00f6nskad effekt.\nDu \u00e4r strukturerad och bekv\u00e4m med att hantera flera parallella projekt samtidigt. Eftersom rollen inneb\u00e4r m\u00e5nga kontaktytor beh\u00f6ver du vara skicklig p\u00e5 att bygga relationer och skapa f\u00f6rtroende hos s\u00e5v\u00e4l interna som externa intressenter. Vi tror ocks\u00e5 att du \u00e4r nyfiken och prestigel\u00f6s, med en vilja att testa nya id\u00e9er och utveckla arbetss\u00e4tt. Samtidigt har du f\u00f6rm\u00e5gan att navigera i en reglerad milj\u00f6 d\u00e4r kvalitet och noggrannhet \u00e4r viktigt.\n\u00d6vrig information\nStart:\u00a0Enligt \u00f6verenskommelse Plats:\u00a0Solna, Stockholm L\u00f6n:\u00a0Enligt \u00f6verenskommelse\n\nVi anv\u00e4nder en kompetensbaserad metodik i alla rekryteringsprocesser f\u00f6r att s\u00e4kerst\u00e4lla f\u00f6rdomsfria urval. Vi jobbar ocks\u00e5 med l\u00f6pande urval, vilket inneb\u00e4r att vi tar ner annonsen n\u00e4r tillr\u00e4ckligt m\u00e5nga kandidater har ans\u00f6kt. Om du blir aktuell f\u00f6r tj\u00e4nsten kommer vi att kontakta dig f\u00f6r en f\u00f6rsta telefonintervju. Oavsett om du g\u00e5r vidare i processen eller inte s\u00e5 kommer du att f\u00e5 \u00e5terkoppling p\u00e5 din ans\u00f6kan.\nHar du fr\u00e5gor? H\u00f6r g\u00e4rna av dig!\n\ud83d\udce7 info@bravura.se\n\ud83d\udcde 010-171 47 10\nVi rekommenderar att du skickar in din ans\u00f6kan omg\u00e5ende d\u00e5 vi g\u00f6r ett l\u00f6pande urval.\nV\u00e4lkommen med din ans\u00f6kan! \n#Specialist","price":null,"currency":"SEK","status":"active","noindex":true,"location":{"address":"Hornsbruksgatan 28","full_address":null,"city":"Stockholm","country":"SE","latitude":59.316110882079,"longitude":18.034424244222},"metadata":{"region":"Stockholms l\u00e4n","employer":"Bravura Sverige AB","postcode":"11734","positions":1,"profession":"Marknadsf\u00f6rare","salary_type":"Fast m\u00e5nads- vecko- eller timl\u00f6n","employer_url":"https:\/\/ledigajobb.bravura.se","employment_type":"contract","occupation_field":"F\u00f6rs\u00e4ljning, ink\u00f6p, marknadsf\u00f6ring","employer_workplace":"Bravura","experience_required":true,"employment_type_label":"Behovsanst\u00e4llning"},"user_id":null,"is_sponsored":false,"views_count":0,"ai_views_count":2,"bot_views_count":0,"ai_vendor_counts":{"openai":2},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":"010-171 47 10","owner_email":"info@bravura.se","images":[],"published_at":"2026-09-15T16:40:59+00:00","expires_at":"2027-03-14T23:59:59+00:00","created_at":"2026-09-16T03:23:04+00:00","updated_at":"2026-09-17T03:08:37+00:00"}}