{"data":{"id":176827,"slug":"channel-field-marketing-manager","type":"job","title":"Channel Field Marketing Manager","description":"Key Responsibilities:\n\u2022 Collaborate with sales channel leadership to define regional priorities, target customers, and required marketing impact on business opportunities and revenue generated by partners.\n\u2022 Manage and execute regional marketing plans for sales channels supporting strategic growth objectives, including partner activation, demand generation, and customer account development.\n\u2022 Identify and activate high-potential opportunities, including engaging inactive or dormant customer accounts and executing campaigns focused on their re-engagement.\n\u2022 Execute localized campaigns targeting the Small and Medium Business (SMB) segment, effectively leveraging global content and adapting it to regional needs and partner requirements.\n\u2022 Collaborate with Channel Sales, Global Industry Planning, and regional (Zone) teams to align investment priorities and select programs with the highest return on investment (ROI).\n\u2022 Ensure that marketing programs translate into real business opportunities for partners.\n\u2022 Serve as the primary point of contact for the partner enablement team and proactively coordinate and communicate regional marketing campaign execution activities (e.g., events, live webinars) to enable partners to engage effectively, repurpose content, and amplify reach.\n\u2022 Responsible for tracking performance across the entire demand generation process, including partner-led business opportunities, their progression, and conversions.\n\u2022 Provide regional insights regarding sales channels and represent the voice of the region to content creation teams and central teams.\n\u2022 Collaborate with data and content teams to optimize targeting, investments, and campaign efficiency and ensure seamless communication of regional marketing activities to partners for maximum impact.\n\u2022 Communicate clearly with all stakeholders to ensure alignment, transparency, and visibility into plans and achieved results.\n\nRequired Skills and Capabilities\n\u2022 Strong knowledge of channel marketing and demand generation through partners.\n\u2022 Ability to translate business priorities into actionable marketing programs.\n\u2022 Experience collaborating across regional teams, partners, and cross-functional stakeholders, including demonstrated ability to bridge communication between internal delivery teams and the partner ecosystem.\n\u2022 Analytical thinking and ability to use data to support decision-making.\n\u2022 Excellent communication skills and stakeholder influence capabilities, particularly when coordinating complex marketing initiatives across internal teams and external partners.\n\u2022 Ability to work proactively and independently.\n\nEmployee Benefits: Meal allowance, contribution toward pension insurance or life insurance","language":"cs","is_translated":true,"title_original":"Channel Field Marketing Manager","description_original":"Hlavn\u00ed odpov\u011bdnosti:\no Spolupracovat s veden\u00edm prodejn\u00edch kan\u00e1l\u016f na definov\u00e1n\u00ed region\u00e1ln\u00edch priorit, c\u00edlov\u00fdch z\u00e1kazn\u00edk\u016f a po\u017eadovan\u00e9ho marketingov\u00e9ho dopadu na obchodn\u00ed p\u0159\u00edle\u017eitosti a tr\u017eby generovan\u00e9 partnery. \no \u0158\u00eddit a realizovat region\u00e1ln\u00ed marketingov\u00e9 pl\u00e1ny pro prodejn\u00ed kan\u00e1ly podporuj\u00edc\u00ed strategick\u00e9 c\u00edle r\u016fstu, v\u010detn\u011b aktivace partner\u016f, generov\u00e1n\u00ed popt\u00e1vky a rozvoje z\u00e1kaznick\u00fdch \u00fa\u010dt\u016f.\no Identifikovat a aktivovat p\u0159\u00edle\u017eitosti s vysok\u00fdm potenci\u00e1lem, v\u010detn\u011b oslovov\u00e1n\u00ed neaktivn\u00edch \u010di utlumovan\u00fdch z\u00e1kaznick\u00fdch \u00fa\u010dt\u016f a realizace kampan\u00ed zam\u011b\u0159en\u00fdch na jejich op\u011btovn\u00e9 zapojen\u00ed.\no Realizovat lokalizovan\u00e9 kampan\u011b zam\u011b\u0159en\u00e9 na segment mal\u00fdch a st\u0159edn\u00edch podnik\u016f (SMB), efektivn\u011b vyu\u017e\u00edvat glob\u00e1ln\u00ed obsah a p\u0159izp\u016fsobovat jej region\u00e1ln\u00edm pot\u0159eb\u00e1m a po\u017eadavk\u016fm partner\u016f.\no Spolupracovat s t\u00fdmy Channel Sales, Global Industry Planning a region\u00e1ln\u00edmi (Zone) t\u00fdmy na slad\u011bn\u00ed investi\u010dn\u00edch priorit a v\u00fdb\u011bru program\u016f s nejvy\u0161\u0161\u00ed n\u00e1vratnost\u00ed investic (ROI).\no Zaji\u0161\u0165ovat, aby se marketingov\u00e9 programy prom\u00edtaly do re\u00e1ln\u00fdch obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed pro partnery.\no P\u016fsobit jako hlavn\u00ed kontaktn\u00ed osoba pro t\u00fdm partner enablementu a proaktivn\u011b koordinovat a komunikovat aktivity region\u00e1ln\u00ed realizace marketingov\u00fdch kampan\u00ed (nap\u0159. akce, \u017eiv\u00e9 webin\u00e1\u0159e), aby se partne\u0159i mohli efektivn\u011b zapojit, znovu vyu\u017e\u00edvat obsah a zvy\u0161ovat jeho dosah.\no Odpov\u00eddat za sledov\u00e1n\u00ed v\u00fdkonnosti nap\u0159\u00ed\u010d cel\u00fdm procesem generov\u00e1n\u00ed popt\u00e1vky, v\u010detn\u011b obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed veden\u00fdch partnery, jejich postupu a konverz\u00ed.\no Poskytovat region\u00e1ln\u00ed poznatky t\u00fdkaj\u00edc\u00ed se prodejn\u00edch kan\u00e1l\u016f a zastupovat hlas regionu v\u016f\u010di t\u00fdm\u016fm pro tvorbu obsahu a centr\u00e1ln\u00edm t\u00fdm\u016fm.\no Spolupracovat s datov\u00fdmi a obsahov\u00fdmi t\u00fdmy na optimalizaci c\u00edlen\u00ed, investic a efektivity kampan\u00ed a zaji\u0161\u0165ovat bezprobl\u00e9movou komunikaci region\u00e1ln\u00edch marketingov\u00fdch aktivit sm\u011brem k partner\u016fm pro maxim\u00e1ln\u00ed dopad.\no Jasn\u011b komunikovat se v\u0161emi zainteresovan\u00fdmi stranami, aby byla zaji\u0161t\u011bna shoda, transparentnost a p\u0159ehled o pl\u00e1nech a dosa\u017een\u00fdch v\u00fdsledc\u00edch.\nPo\u017eadovan\u00e9 dovednosti a schopnosti\no Siln\u00e1 znalost marketingu prodejn\u00edch kan\u00e1l\u016f a generov\u00e1n\u00ed popt\u00e1vky prost\u0159ednictv\u00edm partner\u016f.\no Schopnost p\u0159ev\u00e1d\u011bt obchodn\u00ed priority do realizovateln\u00fdch marketingov\u00fdch program\u016f.\no Zku\u0161enosti se spoluprac\u00ed nap\u0159\u00ed\u010d region\u00e1ln\u00edmi t\u00fdmy, partnery a mezioborov\u00fdmi stakeholdery, v\u010detn\u011b prok\u00e1zan\u00e9 schopnosti propojit komunikaci mezi intern\u00edmi realiza\u010dn\u00edmi t\u00fdmy a partnersk\u00fdm ekosyst\u00e9mem.\no Analytick\u00e9 my\u0161len\u00ed a schopnost vyu\u017e\u00edvat data pro podporu rozhodov\u00e1n\u00ed.\no V\u00fdborn\u00e9 komunika\u010dn\u00ed schopnosti a dovednosti ovliv\u0148ov\u00e1n\u00ed stakeholder\u016f, zejm\u00e9na p\u0159i koordinaci komplexn\u00edch marketingov\u00fdch iniciativ nap\u0159\u00ed\u010d intern\u00edmi t\u00fdmy i extern\u00edmi partnery.\no Schopnost pracovat proaktivn\u011b a samostatn\u011b.\n\nZam\u011bstnaneck\u00e9 v\u00fdhody: Stravenkov\u00fd pau\u0161\u00e1l, p\u0159\u00edsp\u011bvek na penzijn\u00ed p\u0159ipoji\u0161t\u011bn\u00ed \u010di \u017eivotn\u00ed poji\u0161t\u011bn\u00ed","price":"96711.58","currency":"CZK","status":"active","noindex":true,"location":{"address":null,"full_address":null,"city":"Praha","country":"CZ","latitude":50.1029026,"longitude":14.3946353},"metadata":{"shift":"Pru\u017en\u00e1 pracovn\u00ed doba","region":"Hlavn\u00ed m\u011bsto Praha","employer":"Siemens Industry Software, s.r.o.","positions":1,"profession":"Channel Field Marketing Manager","start_date":"2026-10-15","salary_from":96711.58,"salary_unit":"K\u010d\/m\u011bs\u00edc","employer_ico":"25651897","suitable_for":["Vhodn\u00e9 pro cizince mimo EU","Modr\u00e1 karta"],"min_education":"V\u0160 magistersk\u00e9","contact_person":"Emma Simonds","hours_per_week":40,"employment_type":"full_time","employment_types":["Pracovn\u00ed pom\u011br \u2013 pln\u00fd \u00favazek"],"reference_number":"33668340713"},"user_id":null,"is_sponsored":false,"views_count":7,"ai_views_count":9,"bot_views_count":0,"ai_vendor_counts":{"meta":4,"other":2,"openai":3},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":null,"owner_email":"emma.simonds@siemens.com ","images":[],"published_at":"2026-08-26T00:00:00+00:00","expires_at":null,"created_at":"2026-08-29T02:02:10+00:00","updated_at":"2026-09-17T02:16:34+00:00"}}