{"data":{"id":154170,"slug":"digital-marketing-specialist-performance-advertising","type":"job","title":"Digital Marketing Specialist - Performance Advertising","description":"Requirements in Brief\nMinimum 3 years of experience with Google Ads & Meta Ads\nExperience working independently with clients\nBased in the Gothenburg area\nFluent Swedish and English, spoken and written\nSubmit application to team@grandur.se\n\n\n\nAbout Us\nGrandur is a digital marketing agency for companies that want to grow for real. We help our clients find the right direction and build their marketing from there, one layer at a time, year after year.\nWe believe in marketing with substance - clear choices, genuine understanding, and ideas rooted in the client's business. What is authentic, relevant, and well-thought-out wins over what is generic, tailored, and artificial.\nWe don't work in agency jargon or standard answers. We immerse ourselves in each client's business, explain how we think, and speak up when we believe something needs to be done differently. We make decisions together with the client, and results should be traceable.\nNow we're looking for a colleague who wants to help us build on this.\n\n\nWhat We're Looking For\nWe're seeking a Digital Marketing Specialist in performance advertising who will work daily in Google Ads and Meta Ads, but also other advertising platforms when needed, such as Microsoft Ads, LinkedIn Ads, Reddit, TikTok, and Snapchat.\nYou will work directly with our clients and see your role as more than a service provider, but rather as an external extension of the client's team.\nWe believe you're driven both by the work itself and by communication. You find it interesting to talk with clients, understand their unique challenges, and simply enjoy talking with people.\nYou'll have clear responsibility for the client relationship and for driving the work toward the results and goals we've agreed upon. The role requires you to work operationally in accounts while understanding the client's goals, business, and priorities.\n\n\nYou Will, Among Other Things\nOwn strategy, structure, and ongoing optimization in Google Ads and Meta Ads.\nBuild, optimize, and develop campaigns in Google Ads, including Search, Shopping, PMax, and YouTube.\nPlan, build, and develop campaigns in Meta Ads based on target audiences, creative concepts, and the client's business objectives.\nTrack client results based on relevant KPIs and profitability metrics.\nEnsure that measurement, attribution, and decision-making data are sufficient to optimize advertising.\nIdentify what limits growth, profitability, or scaling.\nDeliver insights, recommendations, and concrete next steps for the client.\nMaintain ongoing client contact and participate in check-ins.\nContribute to developing Grandur's working methods, processes, and client delivery.\n\n\n\nWe Believe That You\nAre an analytical person who loves to analyze and substantiate your reasoning with concrete numbers. You have curiosity to challenge assumptions and a genuine desire to test new approaches.\nAre structured in your own work and drive it forward independently. You don't wait for the client to identify the next step; you spot opportunities, problems, and changed circumstances yourself.\nHave at least three years of experience in performance advertising within Google Ads and Meta Ads and are accustomed to documenting your work and driving it based on clear KPIs.\nHave a good understanding of Google Merchant Center, product feeds, and feed optimization. You also understand how advertising connects with factors such as margins, customer acquisition cost, budget allocation, and the client's overall profitability.\nHave an understanding of GA4, conversion tracking, and attribution. You don't need to be a tracking specialist yourself, but should be able to identify when there are gaps in measurement or when the data can't be trusted.\nAre AI-positive and familiar with tools like Claude or ChatGPT in your work, but understand that AI is not a shortcut but something that strengthens your own expertise.\nWe also appreciate that you like to share what you know. You function as a knowledge spreader internally and help the whole team become sharper. You also enjoy sharing your expertise through Grandur's external communication, for example in articles, posts, or other knowledge formats.\n\n\nWhat You Get at Grandur\nAt Grandur, you'll have great trust, clear responsibility, and the opportunity to influence both your work and how we develop as an agency.\nYou'll work closely with clients and take responsibility for the entire journey from analysis and strategy to implementation and follow-up. We believe in sharing knowledge, helping each other, and maintaining open communication where we can challenge each other's thinking and arrive at better solutions together.\nThe goal is that you won't work with more than ten clients at any given time. This gives you the opportunity to understand each business, build strong client relationships, and maintain the quality and personal attention the role requires.\n\n\nPractical Details\nThe position is a permanent full-time role with planned start in fall 2026. We're located in central Gothenburg.\nWe offer hybrid work and great flexibility in structuring your work in a way that fits your life. At the same time, we're primarily looking for someone who enjoys being in the office - it's simply more fun to work when we get to meet in person.\nSalary is based on previous experience and competence.\n\n\nApplication\nSend your CV along with two to three case studies you've driven yourself. Describe the goal, what you did, and the results. Please include an example where data led to a concrete course change in a campaign.\nSubmit your application to team@grandur.se.\nWe process applications continuously and will contact candidates we believe could be a good match.","language":"sv","is_translated":true,"title_original":"Digital Marketing Specialist - Performance Advertising","description_original":"Krav i korthet\nDokumenterad erfarenhet av Google Ads & Meta Ads\nVan att arbeta sj\u00e4lvst\u00e4ndigt n\u00e4ra kund\nBosatt i G\u00f6teborgsomr\u00e5det\nFlytande svenska och engelska i tal och skrift\nAns\u00f6kan skickas till team@grandur.se\n\n\n\nOm oss\nGrandur \u00e4r en digital marknadsf\u00f6ringsbyr\u00e5 f\u00f6r f\u00f6retag som vill v\u00e4xa p\u00e5 riktigt. Vi hj\u00e4lper v\u00e5ra kunder att hitta r\u00e4tt riktning och bygger marknadsf\u00f6ringen d\u00e4rifr\u00e5n, ett lager i taget, \u00e5r efter \u00e5r.\nVi tror p\u00e5 marknadsf\u00f6ring med substans - tydliga val, verklig f\u00f6rst\u00e5else och id\u00e9er som har sin grund i kundens verksamhet. Det som \u00e4r \u00e4kta, relevant och genomt\u00e4nkt vinner \u00f6ver det generiska, tillr\u00e4ttalagda och artificiella.\nVi jobbar inte i byr\u00e5spr\u00e5k eller standardsvar. Vi s\u00e4tter oss in i varje kunds verksamhet, f\u00f6rklarar hur vi t\u00e4nker och s\u00e4ger till n\u00e4r vi tror att n\u00e5got beh\u00f6ver g\u00f6ras annorlunda. Besluten tar vi tillsammans med kunden, och resultaten ska g\u00e5 att f\u00f6lja.\nNu s\u00f6ker vi en till kollega som vill vara med och bygga vidare p\u00e5 det.\n\n\nVad vi s\u00f6ker\nVi s\u00f6ker en Digital Marketing Specialist inom performance advertising som dagligen kommer att arbeta i Google Ads och Meta Ads, men \u00e4ven andra annonseringsplattformar n\u00e4r behovet uppst\u00e5r, exempelvis Microsoft Ads, LinkedIn Ads, Reddit, TikTok och Snapchat.\nDu kommer att arbeta direkt mot v\u00e5ra kunder och se din roll som mer \u00e4n en leverant\u00f6r av en tj\u00e4nst, utan snarare som en extern f\u00f6rl\u00e4ngning av kundens team.\nVi tror att du drivs b\u00e5de av sj\u00e4lva arbetet och av att kommunicera. Du tycker att det \u00e4r intressant att prata med kunder, f\u00f6rst\u00e5 deras unika utmaningar och helt enkelt gillar att prata med folk.\nDu f\u00e5r ett tydligt ansvar f\u00f6r kundrelationen och f\u00f6r att driva arbetet mot de resultat och m\u00e5l vi har kommit \u00f6verens om. Rollen kr\u00e4ver att du kan arbeta operativt i konton samtidigt som du f\u00f6rst\u00e5r kundens m\u00e5l, aff\u00e4r och prioriteringar.\n\n\nDu kommer bland annat att\nAnsvara f\u00f6r strategi, struktur och l\u00f6pande optimering i Google Ads och Meta Ads.\nBygga, optimera och utveckla kampanjer i Google Ads, bland annat S\u00f6k, Shopping, PMax och YouTube.\nPlanera, bygga och utveckla kampanjer i Meta Ads utifr\u00e5n m\u00e5lgrupper, kreativa koncept och kundens aff\u00e4rsm\u00e5l.\nF\u00f6lja upp kundernas resultat utifr\u00e5n relevanta KPI och l\u00f6nsamhetsm\u00e5tt.\nKvalitetss\u00e4kra att m\u00e4tning, attribution och beslutsunderlag \u00e4r tillr\u00e4ckliga f\u00f6r att optimera annonseringen.\nIdentifiera vad som begr\u00e4nsar tillv\u00e4xt, l\u00f6nsamhet eller skalning.\nTa fram insikter, rekommendationer och konkreta n\u00e4sta steg f\u00f6r kunden.\nHa l\u00f6pande kundkontakt och delta i avst\u00e4mningar.\nBidra till att utveckla Grandurs arbetss\u00e4tt, processer och kundleverans.\n\n\n\nVi tror att du\n\u00c4r en analytisk person som \u00e4lskar att v\u00e4nda och vrida p\u00e5 sanningar och backa dina resonemang med konkreta siffror. Du har en nyfikenhet att utmana antaganden och en genuin vilja att testa nytt.\nDu \u00e4r strukturerad i ditt eget arbete och driver det fram\u00e5t sj\u00e4lvst\u00e4ndigt. Du v\u00e4ntar inte p\u00e5 att kunden ska identifiera n\u00e4sta steg, utan uppm\u00e4rksammar sj\u00e4lv m\u00f6jligheter, problem och f\u00f6r\u00e4ndrade f\u00f6ruts\u00e4ttningar.\nDu har minst tre \u00e5rs erfarenhet av performance advertising inom Google Ads och Meta Ads och \u00e4r van vid att dokumentera ditt arbete och driva det utifr\u00e5n tydliga KPI.\nDu har god f\u00f6rst\u00e5else f\u00f6r Google Merchant Center, produktfl\u00f6den och feedoptimering. Du f\u00f6rst\u00e5r ocks\u00e5 hur annonseringen h\u00e4nger ihop med exempelvis marginaler, kundanskaffningskostnad, budgetf\u00f6rdelning och kundens \u00f6vergripande l\u00f6nsamhet.\nDu har en f\u00f6rst\u00e5else f\u00f6r GA4, konverteringssp\u00e5rning och attribution. Du beh\u00f6ver inte sj\u00e4lv vara sp\u00e5rningsspecialist, men ska kunna identifiera n\u00e4r det finns brister i m\u00e4tningen eller n\u00e4r underlaget inte g\u00e5r att lita p\u00e5.\nDu \u00e4r AI-positiv och van vid verktyg som Claude eller ChatGPT i ditt arbete men f\u00f6rst\u00e5r att AI inte \u00e4r en genv\u00e4g, utan n\u00e5got som f\u00f6rst\u00e4rker din egen kompetens.\nVi ser ocks\u00e5 att du g\u00e4rna delar med dig av det du kan. Du fungerar som en kunskapsspridare internt och bidrar till att hela teamet blir vassare. Du delar ocks\u00e5 g\u00e4rna med dig av din expertis genom Grandurs externa kommunikation, exempelvis i artiklar, inl\u00e4gg eller andra kunskapsformat.\n\n\nDet du f\u00e5r hos Grandur\nHos Grandur f\u00e5r du stort f\u00f6rtroende, eget ansvar och m\u00f6jlighet att p\u00e5verka b\u00e5de ditt arbete och hur vi utvecklas som byr\u00e5.\nDu f\u00e5r arbeta n\u00e4ra kunderna och ta ansvar f\u00f6r hela v\u00e4gen fr\u00e5n analys och strategi till genomf\u00f6rande och uppf\u00f6ljning. Vi tror p\u00e5 att dela kunskap, hj\u00e4lpa varandra och ha en \u00f6ppen kommunikation d\u00e4r vi kan utmana varandras resonemang och tillsammans komma fram till b\u00e4ttre l\u00f6sningar.\nM\u00e5ls\u00e4ttningen \u00e4r att du inte ska arbeta med fler \u00e4n tio kunder \u00e5t g\u00e5ngen. Det ger dig m\u00f6jlighet att s\u00e4tta dig in i varje verksamhet, bygga starka kundrelationer och h\u00e5lla den kvalitet och n\u00e4rhet som rollen kr\u00e4ver.\n\n\nPraktiskt\nTj\u00e4nsten \u00e4r en tillsvidareanst\u00e4llning p\u00e5 heltid med planerad start under h\u00f6sten 2026. Vi finns i centrala G\u00f6teborg.\nVi erbjuder hybridarbete och stor frihet att l\u00e4gga upp arbetet p\u00e5 ett s\u00e4tt som fungerar med livet. Samtidigt s\u00f6ker vi framf\u00f6r allt en person som tycker om att vara p\u00e5 kontoret, det \u00e4r helt enkelt roligare att arbeta n\u00e4r vi f\u00e5r tr\u00e4ffas.\nL\u00f6n s\u00e4tts utifr\u00e5n tidigare erfarenhet och kompetens.\n\n\nAns\u00f6kan\nSkicka in ditt CV tillsammans med tv\u00e5 till tre case som du sj\u00e4lv har drivit. Beskriv m\u00e5let, vad du gjorde och resultatet. Inkludera g\u00e4rna ett exempel d\u00e4r data ledde till en konkret kurs\u00e4ndring i en kampanj.\nAns\u00f6kan skickas till team@grandur.se.\nVi hanterar ans\u00f6kningar l\u00f6pande och kontaktar de kandidater som vi tror kan vara en bra match.","price":null,"currency":"SEK","status":"active","noindex":false,"location":{"address":"SANKT ERIKSGATAN 6  - GRANDUR","full_address":null,"city":"G\u00d6TEBORG","country":"SE","latitude":57.709325727606,"longitude":11.96571311329},"metadata":{"region":"V\u00e4stra G\u00f6talands l\u00e4n","duration":"Tills vidare","employer":"Grandur Digital AB","postcode":"41105","positions":1,"profession":"Onlinemarknadsf\u00f6rare","salary_type":"Fast m\u00e5nads- vecko- eller timl\u00f6n","employer_url":"https:\/\/grandur.se\/","scope_of_work":"100\u2013100 %","working_hours":"Heltid","employment_type":"Tillsvidareanst\u00e4llning (inkl. eventuell provanst\u00e4llning)","occupation_field":"Administration, ekonomi, juridik","employer_workplace":"Grandur Digital AB","experience_required":true},"user_id":null,"is_sponsored":false,"views_count":1,"ai_views_count":4,"ai_vendor_counts":{"openai":2,"anthropic":2},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":null,"owner_email":"team@grandur.se","images":[],"published_at":"2026-08-13T20:33:45+00:00","expires_at":"2026-09-30T23:59:59+00:00","created_at":"2026-08-15T03:39:18+00:00","updated_at":"2026-08-19T02:46:23+00:00"}}