{"data":{"id":215287,"slug":"kommunikations-och-varumarkesansvarig","type":"job","title":"Communications and Brand Manager","description":"We are looking for you who are passionate about communications, want to strengthen Kraftringen's brand, and bring us closer to our customers. You who can explain complex matters in a simple and pedagogical way. You who want to analyze the market, can collaborate with talented colleagues to create positive dialogues, and have the ability to break through the noise. You who can transform business goals into concrete communications plans. You who want to implement activities for increased awareness and strengthened customer trust. Do you recognize yourself? Then this position is for you.\nYour future team\nMy name is Sara Hoff and I will be your direct manager. The Communications and Brand unit consists of a team of six engaged and competent colleagues who are responsible for internal and external communications for the group and our four business areas. Together we strengthen Kraftringen's brand, increase awareness, and build good relationships with private customers, companies, owners, journalists, and other important stakeholder groups. With us, you will have the opportunity to contribute your experiences and ideas, share knowledge, and develop together with colleagues who support each other. I look forward to welcoming you to our team!\nYour role with us\nAs a Business Partner to our two business areas Electricity Trading and Data Communications, you will have a key role in creating cohesive communications that engage, both internally and externally. Together with colleagues in the operations, you will develop and implement plans that support business goals, create consistent customer dialogue, increase customer satisfaction, and strengthen the image of Kraftringen as a reliable and forward-thinking player.\nYou will also have overall responsibility for Kraftringen's presence on Meta's platforms and TikTok. Here you will combine creativity with analysis to reach and engage our target audiences. In this role, you will also help shape the future of communications work and the group's communicative capacity by driving and project-leading the implementation of relevant AI tools\/support.\nYour role also includes:\n\nProviding strategic management and leadership support.\n\n\nDeveloping good media and stakeholder relationships.\n\n\nHandling crisis and change communications.\n\n\nBeing part of the company's press on-call duty (according to schedule)\n\n\nThis is a permanent full-time position. You report to the Communications and Brand Unit Manager and work from our office at R\u00e5byv\u00e4gen 37 in Lund. The role requires presence at the office or in the operations for value-creating exchange.\nWho are you?\nWe believe you are a curious and business-oriented person who wants to understand customer needs and gain in-depth knowledge of our operations. You build relationships and trust by listening, collaborating, and being clear in your advice and recommendations. You enjoy taking initiative to develop the operations' working methods, are open to others' perspectives, and use your experience to prioritize wisely. You thrive with variety in your work and use good judgment to take initiative, prioritize, and ensure that ideas are implemented.\nTo succeed in this role, we see that you are\/have:\n\nAn academic degree in strategic communications or equivalent\n\n\nAt least 10 years of work experience in similar roles\n\n\nExperience working as strategic management and leadership support\n\n\nExperience in handling crisis\/risk communications and media relations. A confident and fearless spokesperson who can represent the business areas externally.\n\n\nA structured project manager with procurement competence.\n\n\nExperience creating dialogue and reach on social media with customers, specifically on Meta and TikTok.\n\n\nAn excellent writer and strong graphic skills. Unpretentious and able to quickly put together easily understandable factual materials, create appealing presentation materials, interesting posts, and simple video clips when needed.\n\n\nVery good knowledge of Swedish in speech and writing, English, and additional languages are meriting.\n\n\nInterest in operations development \u2013 implementing and using AI tools in communications work.\n\n\nDriver's license for passenger car.\n\nWhy Kraftringen?\nWelcome to us \u2013 you who want to take responsibility for energy supply and contribute to societal development where we live and work. You who are driven by curiosity and want to be part of strengthening the energy system together with others. With us, you will become part of the journey toward energy for future generations.\nIt takes courage to lead the energy transition. And that courage exists here, at Kraftringen. We believe that a strong energy system begins with employees who have the conditions to feel good and create balance between work and leisure. Therefore, we offer benefits that support a sustainable working life for everyone who works with us. As an employee, you also have access to our benefits portal where you can easily see your benefits.\nHere you become part of a culture characterized by collaboration, security, and respect. Together we build the energy solutions of the future \u2013 for people, society, and future generations.\nDoes this sound interesting?\nThe application deadline is October 8, 2026. You apply by submitting your CV and answering our selection questions. The questions replace the personal letter and help us get to know you better. When you submit your application, your personal information is automatically masked in our system. This allows us to focus on competence in the initial selection \u2013 part of our work for increased equality, diversity, and inclusion.\nDo you have questions about the position, send an email to recruiting manager Sara Hoff, Communications & Brand Manager, sara.hoff@kraftringen.se. If you have questions about our recruitment process, contact Jennie Berne, HR Business Partner, jennie.berne@kraftringen.se.\nOther information\nWe conduct background checks on final candidates. Drug and alcohol testing may occur.\nKraftringen is part of Sweden's total defense, which means that all permanent employees are assigned to war placement according to the Act on Total Defense Duty (1994:1809).\nWe kindly but firmly decline contact from recruitment firms and advertising sales representatives.\nWelcome to a place to grow!","language":"sv","is_translated":true,"title_original":"Kommunikations- och varum\u00e4rkesansvarig","description_original":"Vi s\u00f6ker dig som brinner f\u00f6r kommunikation, vill st\u00e4rka Kraftringens varum\u00e4rke och ta oss n\u00e4rmare kunden. Du som kan f\u00f6rklara det komplexa p\u00e5 enkelt och pedagogiskt s\u00e4tt. Du som har viljan att analysera marknaden, kan samarbeta med duktiga kollegor f\u00f6r att skapa positiva dialoger och har f\u00f6rm\u00e5gan att n\u00e5 fram i bruset. Du som kan omvandla aff\u00e4rsm\u00e5l till konkreta kommunikationsplaner. Du som vill genomf\u00f6ra aktiviteter f\u00f6r \u00f6kad k\u00e4nnedom och st\u00e4rkt f\u00f6rtroende hos kunder. K\u00e4nner du igen dig? D\u00e5 \u00e4r den h\u00e4r tj\u00e4nsten n\u00e5got f\u00f6r dig.\nDitt framtida team\nJag heter Sara Hoff och kommer att vara din n\u00e4rmaste chef. Verksamhetsomr\u00e5de Kommunikation och varum\u00e4rke best\u00e5r av ett team p\u00e5 sex engagerade och kompetenta kollegor, som ansvarar f\u00f6r koncernens och v\u00e5ra fyra aff\u00e4rsomr\u00e5dens interna och externa kommunikation. Tillsammans st\u00e4rker vi Kraftringens varum\u00e4rke, \u00f6kar k\u00e4nnedomen och bygger goda relationer med privatkunder, f\u00f6retag, \u00e4gare, journalister och andra viktiga m\u00e5lgrupper. Hos oss f\u00e5r du m\u00f6jlighet att bidra med dina erfarenheter och id\u00e9er, dela kunskap och utvecklas tillsammans med kollegor som st\u00f6ttar varandra. Jag ser fram emot att v\u00e4lkomna dig till v\u00e5rt team!\nDin roll hos oss\nSom Business Partner till v\u00e5ra tv\u00e5 aff\u00e4rsomr\u00e5den Elhandel respektive Datakommunikation f\u00e5r du en nyckelroll i att skapa sammanh\u00e5llen kommunikation som engagerar, b\u00e5de internt och externt. Tillsammans med kollegorna i verksamheten tar du fram och genomf\u00f6r planer som st\u00f6djer aff\u00e4rsm\u00e5len, skapar en enhetlig kunddialog, \u00f6kar kundn\u00f6jdheten och st\u00e4rker bilden av Kraftringen som en p\u00e5litlig och fram\u00e5tblickande akt\u00f6r.\nDu har ocks\u00e5 ett \u00f6vergripande ansvar f\u00f6r Kraftringens n\u00e4rvaro p\u00e5 Metas plattformar och TikTok. H\u00e4r kombinera du kreativitet med analys f\u00f6r att n\u00e5 och engagera v\u00e5ra m\u00e5lgrupper. I rollen f\u00e5r du dessutom vara med och forma framtidens kommunikationsarbete och koncernens kommunikativa f\u00f6rm\u00e5ga genom att driva och projektleda inf\u00f6randet av relevanta AI-verktyg\/st\u00f6d.\nI din roll ing\u00e5r \u00e4ven att:\n\nVara strategiskt chefs- och ledningsst\u00f6d.\n\n\nUtveckla goda medie- och intressentrelationer.\n\n\nHantera kris- och f\u00f6r\u00e4ndringskommunikation.\n\n\nVara del av f\u00f6retagets pressjour (enligt schema)\n\n\nAnst\u00e4llningen avser en tillsvidareanst\u00e4llning p\u00e5 heltid. Du rapporterar till VO-chef Kommunikation och varum\u00e4rke och utg\u00e5r fr\u00e5n v\u00e5rt kontor p\u00e5 R\u00e5byv\u00e4gen 37 i Lund. Rollen kr\u00e4ver n\u00e4rvaro p\u00e5 kontoret eller ute i verksamheten f\u00f6r v\u00e4rdeskapande utbyte.\nVem \u00e4r du?\nVi tror att du \u00e4r en nyfiken och aff\u00e4rsorienterad person som vill f\u00f6rst\u00e5 kundernas behov och s\u00e4tta dig in i v\u00e5ra aff\u00e4rer p\u00e5 djupet. Du bygger relationer och f\u00f6rtroende genom att lyssna, samarbeta och vara tydlig i dina r\u00e5d och rekommendationer. Du tar g\u00e4rna initiativ till att utveckla verksamhetens arbetss\u00e4tt, \u00e4r lyh\u00f6rd f\u00f6r andras perspektiv och anv\u00e4nder din erfarenhet f\u00f6r att prioritera klokt. Du trivs med variation i arbetet och du tar med gott omd\u00f6me initiativ, prioriterar och ser till att id\u00e9er blir genomf\u00f6rda.\nF\u00f6r att lyckas i rollen ser vi att du \u00e4r\/har:\n\nAkademisk examen i strategisk kommunikation eller motsvarande\n\n\nMinst 10 \u00e5rs arbetslivserfarenhet av liknande roller\n\n\nErfaren i arbete som strategiskt chefs- och ledningsst\u00f6d\n\n\nErfaren i att hantera kris\/riskkommunikation samt medierelationer. Van och or\u00e4dd talesperson som kan representera aff\u00e4rerna externt.\n\n\nStrukturerad projektledare med best\u00e4llarkompetens.\n\n\nErfarenhet av att skapa dialog och r\u00e4ckvidd i sociala medier till kunder, specifikt i Meta och Tiktok.\n\n\nDuktig skribent och god grafisk f\u00f6rm\u00e5ga. Prestigel\u00f6s och har kunskap att sj\u00e4lv snabbt s\u00e4tta samman l\u00e4ttf\u00f6rst\u00e5eligt faktaunderlag, g\u00f6ra tilltalande presentationsmaterial, intressanta inl\u00e4gg, enklare filmklipp n\u00e4r det beh\u00f6vs.\n\n\nMycket goda kunskaper i svenska i tal och skrift, engelska och ytterligare spr\u00e5k meriterande.\n\n\nIntresse f\u00f6r verksamhetsutveckling - inf\u00f6ra och anv\u00e4nda AI-verktyg i kommunikativt arbete.\n\n\nK\u00f6rkort f\u00f6r personbil.\n\nVarf\u00f6r Kraftringen?\nV\u00e4lkommen till oss \u2013 du som vill ta ansvar f\u00f6r energif\u00f6rs\u00f6rjningen och bidra till samh\u00e4llsutvecklingen d\u00e4r vi bor och arbetar. Du som drivs av nyfikenhet och vill vara med och st\u00e4rka energisystemet tillsammans med andra. Hos oss blir du en del av resan mot energi f\u00f6r framtida generationer.\nDet kr\u00e4vs mod f\u00f6r att leda energiomst\u00e4llningen. Och det modet finns h\u00e4r, p\u00e5 Kraftringen. Vi tror att ett starkt energisystem b\u00f6rjar med medarbetare som har f\u00f6ruts\u00e4ttningar att m\u00e5 bra och skapa balans mellan arbete och fritid. D\u00e4rf\u00f6r erbjuder vi f\u00f6rm\u00e5ner som st\u00f6djer ett h\u00e5llbart arbetsliv f\u00f6r alla som arbetar hos oss. Som medarbetare f\u00e5r du \u00e4ven tillg\u00e5ng till v\u00e5r f\u00f6rm\u00e5nsportal d\u00e4r du enkelt kan se dina f\u00f6rm\u00e5ner.\nH\u00e4r blir du en del av en kultur pr\u00e4glad av samarbete, trygghet och respekt. Tillsammans bygger vi framtidens energil\u00f6sningar \u2013 f\u00f6r m\u00e4nniskor, samh\u00e4lle och kommande generationer.\nL\u00e5ter det intressant?\nSista ans\u00f6kningsdag \u00e4r 8 oktober 2026. Du ans\u00f6ker genom att skicka in ditt CV och svara p\u00e5 v\u00e5ra urvalsfr\u00e5gor. Fr\u00e5gorna ers\u00e4tter det personliga brevet och hj\u00e4lper oss att l\u00e4ra k\u00e4nna dig b\u00e4ttre. N\u00e4r du skickar in din ans\u00f6kan maskeras dina personuppgifter automatiskt i v\u00e5rt system. P\u00e5 s\u00e5 s\u00e4tt kan vi fokusera p\u00e5 kompetens i det f\u00f6rsta urvalet \u2013 en del av v\u00e5rt arbete f\u00f6r \u00f6kad j\u00e4mst\u00e4lldhet, m\u00e5ngfald och inkludering.\nHar du fr\u00e5gor g\u00e4llande tj\u00e4nsten, skicka mail till rekryterande chef Sara Hoff, Chef Kommunikation & Varum\u00e4rke, sara.hoff@kraftringen.se. Om du har fr\u00e5gor r\u00f6rande v\u00e5r rekryteringsprocess kontakta Jennie Berne, HR Business Partner, jennie.berne@kraftringen.se.\n\u00d6vrigt\nVi genomf\u00f6r bakgrundskontroll p\u00e5 slutkandidat. Drog- och alkoholtest kan f\u00f6rekomma.\nKraftringen \u00e4r en del av Sveriges totalf\u00f6rsvar, vilket inneb\u00e4r att alla tillsvidareanst\u00e4llda krigsplaceras enligt Lagen om totalf\u00f6rsvarsplikt (1994:1809).\nVi undanber oss v\u00e4nligt men best\u00e4mt kontakt fr\u00e5n rekryteringsf\u00f6retag och annonsf\u00f6rs\u00e4ljare.\nV\u00e4lkommen till en plats att v\u00e4xa p\u00e5!","price":null,"currency":"SEK","status":"active","noindex":true,"location":{"address":"R\u00e5byv\u00e4gen 37","full_address":null,"city":"Lund","country":"SE","latitude":55.692816618921,"longitude":13.208618612616},"metadata":{"region":"Sk\u00e5ne l\u00e4n","duration":"Tills vidare","employer":"Kraftringen Energi AB (publ)","postcode":"22457","positions":1,"profession":"Informat\u00f6r\/Kommunikat\u00f6r","salary_type":"Fast m\u00e5nads- vecko- eller timl\u00f6n","employer_url":"https:\/\/karriar.kraftringen.se","scope_of_work":"100\u2013100 %","working_hours":"Heltid","employment_type":"full_time","occupation_field":"Administration, ekonomi, juridik","employer_workplace":"Kraftringen","experience_required":true,"employment_type_label":"Vanlig anst\u00e4llning"},"user_id":null,"is_sponsored":false,"views_count":0,"ai_views_count":4,"bot_views_count":2,"ai_vendor_counts":{"openai":2,"anthropic":2},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":null,"owner_email":"sara.hoff@kraftringen.se","images":[],"published_at":"2026-09-16T07:57:22+00:00","expires_at":"2026-10-08T23:59:59+00:00","created_at":"2026-09-17T03:53:22+00:00","updated_at":"2026-09-19T03:00:10+00:00"}}