{"data":{"id":180780,"slug":"kommunikator-med-fokus-pa-digital-kommunikation","type":"job","title":"Digital Communication Specialist","description":"Ref: 20261736\nDo you want to develop digital communication that makes a real difference?\nThe Employment and Social Affairs Department is undergoing a comprehensive transformation with the goal of making Malm\u00f6's social services more accessible to residents. We need to develop how we communicate with Malm\u00f6 residents, make our digital channels more user-friendly, and ensure that the right information reaches the right target groups in a clear and accessible way.\nWe are now seeking an experienced communicator who wants to help develop our digital communication. We are looking for someone who combines a strategic perspective with an operational approach and is driven by the desire to improve, develop, and create communication that makes a difference. This is a brand new position and you will have a unique opportunity to shape the role from the beginning, together with others in the department.\nDuties\nAs an experienced digital communicator, you will drive the development of the department's digital communication. Your mission is to develop our digital channels based on user needs and operational goals. You work data-driven and user-centered, translating analysis, target group insights, and communication needs into effective digital solutions.\nThe role involves both driving development and contributing to implementation yourself. You identify areas for improvement, develop processes and content, and produce digital materials when needed. You are equally comfortable analyzing statistics and user behavior as you are visualizing a message or developing a digital concept.\nYou work closely with the department's web manager, social media manager, and other communicators. Together, you develop the department's digital communication where content, user experience, and channel selection work together to create maximum value for Malm\u00f6 residents.\nYour duties include, among other things:\ndevelop and improve the department's digital communication based on operational goals and user needs\nanalyze statistics, target group insights, and user behavior to identify development opportunities\ndevelop content strategies and digital communication concepts for web and other digital channels\ncontribute to the development of user experience (UX), digital accessibility, and searchability\nplan, implement, and follow up on digital communication initiatives\ncreate visual and digital content when required, such as graphics, short videos, illustrations, or other digital formats\ncontribute to developing new working methods and use AI and other digital tools to strengthen communication\nprovide support to departments and colleagues on digital communication matters\n\nQualifications\nWe are seeking someone with a university degree of 180 credits in communications and media studies or equivalent education that the employer deems comparable.\nYou have several years of experience in qualified communication work with a clear focus on digital communication.\nYou have experience developing content for digital channels and solid knowledge of web, user experience (UX), digital accessibility, and search engine optimization (SEO). We would appreciate it if you also have experience with AI-driven search engine optimization (GEO). You have experience using statistics and analysis to develop and improve communication. Experience with Sitevision, Omnia, Office 365, OpenE Platform, and Matomo is a merit for this position.\nWe would appreciate it if you have experience in visual content production, such as creating graphics, video, or other digital formats when needed. However, the most important thing is that you see content production as a tool to contribute to operational goals, not as an end in itself.\nYou have excellent knowledge of Swedish, both spoken and written. Good knowledge of English is important for this position.\nAs a person, you are curious, analytical, and development-oriented. You thrive in collaborations, can give and receive feedback, take own initiatives, and have the ability to drive development from idea to implementation. You see the big picture, but at the same time pay attention to details and user experience.\nAbout the Workplace\nThe Communications Department is part of the Division of Communication and Digitalization and is responsible for developing and supporting the department's internal and external communication. The department consists of communicators with various specialist expertise in areas such as web, social media, press, change communication, and more.\nWith us, you will become part of an engaged and competent team where we work together to develop communication to create the best possible conditions for Malm\u00f6 residents in need of social services to find the right information and understand the services offered by the department.\nWe offer a developmental role where you have the opportunity to influence how Sweden's largest Employment and Social Affairs Department communicates during a time of significant change. We look forward to receiving your application!\nMalm\u00f6 City's operations are organized in 14 departments. Our shared mission is to create welfare and sustainable societal development. Together with Malm\u00f6 residents, we develop an even better city to live, work, and be in; diversity, life experiences, and talents make Malm\u00f6 a smart city in the heart of Europe. The world's knowledge is here.\nRead about Malm\u00f6 City as an employer here http:\/\/www.malmo.se\/jobb\nPosition Information\nEmployment Type: Permanent\nScope: Full-time\nNumber of Positions: 1\nStart Date: By agreement\nOther Information\nInitial interviews are planned for week 39.\nPlease note that Malm\u00f6 City has removed the cover letter from the application process and replaced it with selection questions to create a more inclusive recruitment process and efficient candidate experience. Your answers will be an important part of our selection process. Keep in mind that your answers should be supported and confirmed by your CV.\nMalm\u00f6 City strives for employees to represent the diversity that exists in our city. We therefore welcome applicants who can help us as an employer meet the needs of Malm\u00f6 residents.\nBefore employment is offered, you will need to provide certificates from the required education and valid identification: passport or national ID card.","language":"sv","is_translated":true,"title_original":"Kommunikat\u00f6r med fokus p\u00e5 digital kommunikation","description_original":"Ref: 20261736\nVill du utveckla digital kommunikation som g\u00f6r verklig skillnad?\nArbetsmarknads- och socialf\u00f6rvaltningen befinner sig i en omfattande omst\u00e4llning med syfte att g\u00f6ra Malm\u00f6s socialtj\u00e4nst mer tillg\u00e4nglig f\u00f6r Malm\u00f6borna. Vi beh\u00f6ver utveckla hur vi kommunicerar med Malm\u00f6bor, g\u00f6ra v\u00e5ra digitala kanaler mer anv\u00e4ndarv\u00e4nliga och s\u00e4kerst\u00e4lla att r\u00e4tt information n\u00e5r r\u00e4tt m\u00e5lgrupper p\u00e5 ett tydligt och tillg\u00e4ngligt s\u00e4tt.\nNu s\u00f6ker vi en erfaren kommunikat\u00f6r som vill vara med och utveckla v\u00e5r digitala kommunikation. Vi s\u00f6ker dig som kombinerar ett strategiskt perspektiv med ett operativt arbetss\u00e4tt och som drivs av att f\u00f6rb\u00e4ttra, utveckla och skapa kommunikation som g\u00f6r skillnad. Tj\u00e4nsten \u00e4r helt ny och du f\u00e5r en unik m\u00f6jlighet att vara med och forma uppdraget fr\u00e5n b\u00f6rjan, tillsammans med andra p\u00e5 enheten. \u00a0\nArbetsuppgifter\nSom erfaren digital kommunikat\u00f6r \u00e4r du med och driver utvecklingen av f\u00f6rvaltningens digitala kommunikation. Ditt uppdrag \u00e4r att utveckla v\u00e5ra digitala kanaler utifr\u00e5n anv\u00e4ndarnas behov och verksamhetens m\u00e5l. Du arbetar datadrivet och anv\u00e4ndarcentrerat och oms\u00e4tter analys, m\u00e5lgruppsinsikter och kommunikationsbehov till effektiva digitala l\u00f6sningar.\nRollen inneb\u00e4r att du b\u00e5de driver utveckling och sj\u00e4lv bidrar i genomf\u00f6randet. Du identifierar f\u00f6rb\u00e4ttringsomr\u00e5den, utvecklar arbetss\u00e4tt och inneh\u00e5ll samt producerar digitalt material n\u00e4r det beh\u00f6vs. Du \u00e4r lika bekv\u00e4m med att analysera statistik och anv\u00e4ndarbeteenden som att visualisera ett budskap eller ta fram ett digitalt koncept.\nDu arbetar n\u00e4ra f\u00f6rvaltningens webbansvarig, ansvarig f\u00f6r sociala medier och \u00f6vriga kommunikat\u00f6rer. Tillsammans utvecklar ni f\u00f6rvaltningens digitala kommunikation d\u00e4r inneh\u00e5ll, anv\u00e4ndarupplevelse och kanalval samverkar f\u00f6r att skapa st\u00f6rsta m\u00f6jliga nytta f\u00f6r Malm\u00f6borna.\nI uppdraget ing\u00e5r bland annat att:\nutveckla och f\u00f6rb\u00e4ttra f\u00f6rvaltningens digitala kommunikation utifr\u00e5n verksamhetens m\u00e5l och anv\u00e4ndarnas behov\nanalysera statistik, m\u00e5lgruppsinsikter och anv\u00e4ndarbeteenden f\u00f6r att identifiera utvecklingsm\u00f6jligheter\nutveckla inneh\u00e5llsstrategier och digitala kommunikationskoncept f\u00f6r webb och andra digitala kanaler\nbidra till utvecklingen av anv\u00e4ndarupplevelse (UX), digital tillg\u00e4nglighet och s\u00f6kbarhet\nplanera, genomf\u00f6ra och f\u00f6lja upp digitala kommunikationsinsatser\nskapa visuellt och digitalt inneh\u00e5ll n\u00e4r uppdraget kr\u00e4ver det, exempelvis grafik, kortare filmer, illustrationer eller andra digitala format\nbidra till att utveckla nya arbetss\u00e4tt och anv\u00e4nda AI och andra digitala verktyg f\u00f6r att st\u00e4rka kommunikationen\nge st\u00f6d till verksamheter och kollegor i fr\u00e5gor som r\u00f6r digital kommunikation\n\nKvalifikationer\nVi s\u00f6ker dig som har en h\u00f6gskoleutbildning om 180 h\u00f6gskolepo\u00e4ng inom kommunikations- och mediekunskap eller motsvarande utbildning som arbetsgivaren bed\u00f6mer som likv\u00e4rdig.\nDu har flera \u00e5rs erfarenhet av kvalificerat kommunikationsarbete med tydlig inriktning mot digital kommunikation.\nDu har erfarenhet av att utveckla inneh\u00e5ll f\u00f6r digitala kanaler och god kunskap om webb, anv\u00e4ndarupplevelse (UX), digital tillg\u00e4nglighet och s\u00f6kmotoroptimering (SEO). Vi ser g\u00e4rna att du \u00e4ven har erfarenhet av optimering f\u00f6r AI-drivna s\u00f6kmotorer (GEO). Du har erfarenhet av att anv\u00e4nda statistik och analys f\u00f6r att utveckla och f\u00f6rb\u00e4ttra kommunikationen. Erfarenhet av arbete i Sitevision, Omnia, Office 365, OpenE Platform och Matomo \u00e4r meriterande f\u00f6r tj\u00e4nsten.\nVi ser g\u00e4rna att du har erfarenhet av visuell inneh\u00e5llsproduktion, exempelvis att skapa grafik, film eller andra digitala format n\u00e4r det beh\u00f6vs. Det viktigaste \u00e4r dock att du ser inneh\u00e5llsproduktion som ett verktyg f\u00f6r att bidra till verksamheternas m\u00e5l, och inte som ett m\u00e5l i sig.\nDu har mycket goda kunskaper i svenska, b\u00e5de i tal och skrift. Goda kunskaper i engelska \u00e4r viktigt f\u00f6r tj\u00e4nsten.\nSom person \u00e4r du nyfiken, analytisk och utvecklingsorienterad. Du trivs i samarbeten, kan ge och ta emot feedback, tar egna initiativ och har f\u00f6rm\u00e5ga att driva utveckling fr\u00e5n id\u00e9 till genomf\u00f6rande. Du ser helheten, men har samtidigt \u00f6ga f\u00f6r detaljer och anv\u00e4ndarnas upplevelse.\nOm arbetsplatsen\nKommunikationsenheten ing\u00e5r i avdelningen f\u00f6r kommunikation och digitalisering och ansvarar f\u00f6r att utveckla och st\u00f6dja f\u00f6rvaltningens interna och externa kommunikation. Enheten best\u00e5r av kommunikat\u00f6rer med olika specialistkompetenser inom bland annat webb, sociala medier, press, f\u00f6r\u00e4ndringskommunikation med flera.\nHos oss blir du en del av ett engagerat och kompetent team d\u00e4r vi arbetar tillsammans f\u00f6r att utveckla kommunikationen i syfte att skapa b\u00e4sta m\u00f6jliga f\u00f6ruts\u00e4ttningar f\u00f6r att de Malm\u00f6bor, som \u00e4r i behov av socialtj\u00e4nstens st\u00f6d, hittar r\u00e4tt information och f\u00f6rst\u00e5r de tj\u00e4nster som f\u00f6rvaltningen erbjuder.\nVi erbjuder ett utvecklande arbete d\u00e4r du f\u00e5r m\u00f6jlighet att p\u00e5verka hur Sveriges st\u00f6rsta arbetsmarknads- och socialf\u00f6rvaltning kommunicerar i en tid av omfattande f\u00f6r\u00e4ndring, V\u00e4lkommen med din ans\u00f6kan!\nMalm\u00f6 stads verksamheter \u00e4r organiserade i 14 f\u00f6rvaltningar. V\u00e5rt gemensamma uppdrag \u00e4r att skapa v\u00e4lf\u00e4rd och h\u00e5llbar samh\u00e4llsutveckling. Tillsammans med Malm\u00f6borna utvecklar vi en \u00e4nnu b\u00e4ttre stad att bo, verka och vara i; olikheter, livserfarenheter och talanger g\u00f6r Malm\u00f6 till en smart stad i hj\u00e4rtat av Europa. V\u00e4rldens kunskap finns h\u00e4r.\nL\u00e4s om Malm\u00f6 stad som arbetsgivare h\u00e4r\u00a0http:\/\/www.malmo.se\/jobb\nInformation om tj\u00e4nsten\nAnst\u00e4llningsform: Tillsvidare\nOmfattning: Heltid\u00a0\nAntal tj\u00e4nster: 1\nTilltr\u00e4de: Enligt \u00f6verenskommelse\n\u00d6vrigt\nF\u00f6rsta intervjuerna planeras att genomf\u00f6ras under vecka 39.\nObservera att vi i Malm\u00f6 stad tagit bort det personliga brevet fr\u00e5n ans\u00f6kningsprocessen och ersatt det med urvalsfr\u00e5gor, detta\u00a0f\u00f6r en mer inkluderande rekryteringsprocess och en effektiv kandidatupplevelse f\u00f6r dig som s\u00f6ker jobb hos oss. Dina svar blir en\u00a0viktig del i v\u00e5rt urvalsarbete.\u00a0T\u00e4nk p\u00e5 att dina svar b\u00f6r kunna\u00a0styrkas och bekr\u00e4ftas i ditt CV.\nMalm\u00f6 stad str\u00e4var efter att medarbetarna ska representera den m\u00e5ngfald som finns i v\u00e5r stad. Vi v\u00e4lkomnar d\u00e4rf\u00f6r s\u00f6kande som kan bidra till att vi som arbetsgivare kan uppfylla Malm\u00f6bornas behov.\nInnan anst\u00e4llning erbjuds beh\u00f6ver du visa upp examensbevis\u00a0fr\u00e5n efterfr\u00e5gad utbildning och\u00a0id-handling:\u00a0pass eller nationellt id-kort.","price":null,"currency":"SEK","status":"active","noindex":true,"location":{"address":"Kalendegatan 1","full_address":null,"city":"Malm\u00f6","country":"SE","latitude":55.606466694025,"longitude":13.002578303319},"metadata":{"region":"Sk\u00e5ne l\u00e4n","duration":"Tills vidare","employer":"Malm\u00f6 kommun","postcode":"21135","positions":1,"profession":"Informat\u00f6r\/Kommunikat\u00f6r","salary_type":"Fast m\u00e5nads- vecko- eller timl\u00f6n","employer_url":"https:\/\/malmo.se\/","scope_of_work":"100\u2013100 %","working_hours":"Heltid","contact_person":"Natalia Panassiouk","employment_type":"full_time","occupation_field":"Administration, ekonomi, juridik","employer_workplace":"Malm\u00f6 Stad","experience_required":true,"employment_type_label":"Vanlig anst\u00e4llning"},"user_id":null,"is_sponsored":false,"views_count":0,"ai_views_count":2,"ai_vendor_counts":{"anthropic":2},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":"+46768538389","owner_email":"natalia.panassiouk@malmo.se","images":[],"published_at":"2026-08-31T16:00:50+00:00","expires_at":"2026-09-13T23:59:59+00:00","created_at":"2026-09-01T03:15:43+00:00","updated_at":"2026-09-02T02:52:47+00:00"}}