{"data":{"id":223844,"slug":"pr-specialist-och-internkommunikator-hemkopskedjan","type":"job","title":"PR Specialist and Internal Communications Manager, Hemk\u00f6p Group","description":"Welcome to Hemk\u00f6p, we offer a workplace with a family-like atmosphere and clear shared values - a passion for food runs through everything we do.\nHemk\u00f6p offers an equal work environment and with us you get a good balance between work, leisure, and family.\nFor Hemk\u00f6p, diversity is a strength. Our employees' knowledge, skills, and perspectives create new opportunities and better decisions. We therefore encourage a diversity of applicants for all positions.\nJoin Us\nThe Hemk\u00f6p Group, which consists of the chains Hemk\u00f6p and Tempo, has a unique operational model where our store network consists of both company-owned and dealer-owned stores. Within Hemk\u00f6p there are just over 200 stores throughout the country, of which just over 60 are company-owned and over 140 are dealer-owned, and within Tempo there are a total of about 130 dealer-owned stores. With long-term thinking, customer focus, and responsibility, the Hemk\u00f6p Group works for profitable and sustainable growth. The Hemk\u00f6p Group is part of Axfood AB.\nOur colleague is going on parental leave and we are therefore looking for a substitute PR specialist and internal communications manager for the Hemk\u00f6p Group. The temporary position runs from December 2026\/January 2027 through September 2027.\nThis is a broad and above all operational communications role with an emphasis on internal communications, while you also work with PR and external communications. You create and develop content for different target audiences and channels and ensure that relevant information reaches our dealers, store managers, and other store employees in a clear and engaging way.\nAn important part of the role is our intranet, where you are responsible for content, publishing, and structure. You will also have many contacts out in the business to capture what is happening in our stores and different departments and identify news and stories that are relevant to highlight internally, and sometimes externally.\nAt the same time, you need to feel comfortable with external communications. You will, among other things, write press releases, work with LinkedIn, and occasionally be part of the press rotation. Going forward, we also want to develop how we communicate, including more video content, and here we would appreciate your ideas and new working methods.\nOur communications team consists of a total of five employees responsible for both internal and external communications, our external customer service, and sustainability. Together with the rest of the organization, we set the communications agenda and develop new working methods - here there are good opportunities to influence! Our organization is characterized by a welcoming and inclusive atmosphere with competent and friendly colleagues. We learn and inspire each other. The Hemk\u00f6p Group is part of Axfood, which also means we collaborate with and exchange experiences with our colleagues in the group.\nThe position is located in our pleasant offices at Torsplan in central Stockholm. If work allows, there is an opportunity to work from home up to one day per week. You report to our Communications Manager Jenny Peders\u00e9n.\nMain Responsibilities\nAs a PR specialist and communications manager, your overall responsibility will be to initiate, plan, implement, and follow up on communications initiatives in different channels and to different target audiences. You work proactively to increase Hemk\u00f6p's presence in external media and plan and produce content for both internal and external channels, such as press releases, intranet, web, and LinkedIn. The role is both operational and strategic, with a focus on operational implementation.\nYou will, among other things:\nDevelop communications for external and internal use.\nProduce and publish content in internal channels, such as the intranet.\nIdentify and extract news - you will have extensive contact with our stores.\nWrite press releases and participate in group-wide press matters.\nSupport the organization in managing public\/media relations.\nDevelop ideas, plan, and produce content for LinkedIn.\nAssist in various activities related to our annual conference, such as filming in stores, writing texts, etc.\nSupport the team with various activities in other areas - customer service and sustainability.\nParticipate in planning content for the Hemk\u00f6p Group's channels together with the rest of the team and the rest of the organization, such as the sales department, marketing department, and our operations department.\n\nWho Are You?\nWe are looking for a proactive, collaborative, and engaged person who can continue the work of taking the Hemk\u00f6p Group to the next level together with the rest of the team.\nWe would like you to be curious and take initiative, have good insight into what priorities are required to achieve results and reach set goals. You have a strong drive and you start, drive, and follow up your work with good organization.\nYou are a skilled writer, have high pedagogical ability, and ensure that the recipient understands and acts on your message. You work effectively both independently and with others, and you have an easy time collaborating and making contacts both internally and with our colleagues in stores. If you have experience working with video content\/film, that is a merit.\nWe also believe that you are curious about how communications can be developed. This could be about video content, new digital working methods, or how AI and other technologies can be used to make communications better and more efficient.\nYou do not need to have worked in grocery retail before. However, we hope that you are curious about our industry and want to understand the daily lives of our stores, dealers, and employees.\nWe are looking for someone who has:\nAn academic degree in journalism, communications, Public Relations, marketing, economics, or similar.\nSeveral years of work experience in communications.\nExperience with both internal and external communications.\nExperience publishing on and working with intranet or equivalent.\nGood experience writing and producing content for different target audiences and channels.\nFluent Swedish and good knowledge of English, both spoken and written.\n\nIt is a merit if you have experience with SharePoint, press rotation, and creating and editing simple video material.\nWe welcome experience from different industries - what is important is that you have the right communications background and are curious about our business.\nIf you want to know more about what the position involves, contact Thorbj\u00f6rn Wass, thorbjorn.wass@axfood.se. We would appreciate it if you send your application as soon as possible, as the position may be filled before the final application deadline of 2026-10-04. We only accept applications through our job pages.","language":"sv","is_translated":true,"title_original":"PR-specialist och internkommunikat\u00f6r, Hemk\u00f6pskedjan","description_original":"V\u00e4lkommen till Hemk\u00f6p, vi erbjuder en arbetsplats med familj\u00e4r st\u00e4mning och tydliga gemensamma v\u00e4rderingar - k\u00e4rleken till mat genomsyrar allt vi g\u00f6r.\nHemk\u00f6p erbjuder en j\u00e4mst\u00e4lld arbetsmilj\u00f6 och hos oss f\u00e5r du en bra balans mellan jobb, fritid och familj.\nF\u00f6r Hemk\u00f6p \u00e4r m\u00e5ngfald en styrka. Medarbetarnas kunskaper, kompetenser och perspektiv skapar nya m\u00f6jligheter och b\u00e4ttre beslut. Vi uppmuntrar d\u00e4rf\u00f6r en m\u00e5ngfald av s\u00f6kande till alla tj\u00e4nster.\nBli en av oss\nHemk\u00f6pskedjan, som best\u00e5r av kedjorna Hemk\u00f6p och Tempo, har en unik driftsform d\u00e4r v\u00e5rt butiksn\u00e4tverk best\u00e5r av b\u00e5de egen\u00e4gda och handlar\u00e4gda butiker. Inom Hemk\u00f6p finns drygt 200 butiker \u00f6ver hela landet varav dryg 60 \u00e4r egen\u00e4gda och drygt 140 handlar\u00e4gda, och inom Tempo finns totalt ca 130 handlar\u00e4gda butiker. Med l\u00e5ngsiktighet, kundfokus och ansvar arbetar Hemk\u00f6pskedjan f\u00f6r en l\u00f6nsam och h\u00e5llbar tillv\u00e4xt. Hemk\u00f6pskedjan \u00e4r en del av Axfood AB.\nV\u00e5r kollega g\u00e5r p\u00e5 f\u00f6r\u00e4ldraledighet och vi s\u00f6ker d\u00e4rf\u00f6r en vikarierande PR-specialist och internkommunikat\u00f6r till Hemk\u00f6pskedjan. Vikariatet str\u00e4cker sig fr\u00e5n december 2026\/januari 2027 och fram till och med september 2027.\nDet h\u00e4r \u00e4r en bred och framf\u00f6r allt operativ kommunikationsroll med tyngdpunkt p\u00e5 internkommunikation, samtidigt som du ocks\u00e5 arbetar med PR och externkommunikation. Du skapar och utvecklar inneh\u00e5ll f\u00f6r olika m\u00e5lgrupper och kanaler och \u00e4r med och s\u00e4kerst\u00e4ller att relevant information n\u00e5r v\u00e5ra handlare, butikschefer och \u00f6vriga butiksmedarbetare p\u00e5 ett tydligt och engagerande s\u00e4tt\nEn viktig del av rollen \u00e4r v\u00e5rt intran\u00e4t, d\u00e4r du ansvarar f\u00f6r inneh\u00e5ll, publicering och struktur. Du kommer ocks\u00e5 ha m\u00e5nga kontakter ute i verksamheten f\u00f6r att f\u00e5nga upp vad som h\u00e4nder i v\u00e5ra butiker och p\u00e5 v\u00e5ra olika avdelningar och identifiera nyheter och ber\u00e4ttelser som \u00e4r relevanta att lyfta internt, och ibland \u00e4ven externt\nSamtidigt beh\u00f6ver du k\u00e4nna dig bekv\u00e4m med externkommunikation. Du kommer bland annat att skriva pressmeddelanden, arbeta med LinkedIn och vid vissa tillf\u00e4llen ing\u00e5 i pressjouren. Fram\u00e5t vill vi dessutom utveckla hur vi kommunicerar, bland annat genom mer r\u00f6rligt inneh\u00e5ll, och h\u00e4r f\u00e5r du g\u00e4rna bidra med id\u00e9er och nya arbetss\u00e4tt.\nV\u00e5rt kommunikationsteam best\u00e5r av totalt fem medarbetare som ansvarar f\u00f6r b\u00e5de intern och extern kommunikation, v\u00e5r externa kundtj\u00e4nst och h\u00e5llbarhet. Tillsammans med \u00f6vriga organisationen s\u00e4tter vi kommunikationsagendan och arbetar fram nya arbetss\u00e4tt - h\u00e4r finns goda m\u00f6jligheter att vara med och p\u00e5verka! V\u00e5r organisation pr\u00e4glas av en v\u00e4lkomnande och inkluderande st\u00e4mning med kompetenta och trevliga medarbetare. Vi l\u00e4r och inspireras av varandra. Hemk\u00f6pskedjan \u00e4r en del av Axfood vilket ocks\u00e5 inneb\u00e4r att vi samarbetar med och utbyter erfarenheter med v\u00e5ra kollegor inom koncernen.\nTj\u00e4nsten \u00e4r placerad i v\u00e5ra trevliga lokaler p\u00e5 Torsplan i centrala Stockholm. Om arbetet s\u00e5 till\u00e5ter finns m\u00f6jlighet att arbeta hemifr\u00e5n upp till en dag i veckan. Du rapporterar till v\u00e5r Kommunikationschef Jenny Peders\u00e9n.\nHuvudsakliga arbetsuppgifter\nSom PR-specialist och kommunikat\u00f6r blir ditt \u00f6vergripande ansvar att initiera, planera, genomf\u00f6ra och f\u00f6lja upp kommunikationsinsatser i olika kanaler och mot olika m\u00e5lgrupper. Du arbetar proaktivt f\u00f6r att \u00f6ka Hemk\u00f6ps n\u00e4rvaro i externa medier samt planerar och producerar inneh\u00e5ll till s\u00e5v\u00e4l interna som externa kanaler, t ex pressmeddelanden, intran\u00e4t, webb och LinkedIn. Rollen \u00e4r b\u00e5de operativ och strategisk, med fokus p\u00e5 operativt genomf\u00f6rande.\nDu kommer bland annat:\nTa fram kommunikation f\u00f6r externt och internt bruk.\nProducera och publicera inneh\u00e5ll i interna kanaler, t ex intran\u00e4t.Identifiera och ta ut nyheter \u2013 h\u00e4r har du mycket kontakt med v\u00e5ra butiker.\nSkriva pressmeddelanden och medverka i koncerngemensamma pressfr\u00e5gor.\nSt\u00f6dja organisationen i att hantera publika-\/medierelationer.\nId\u00e9utveckla, planera och producera inneh\u00e5ll f\u00f6r LinkedIn.\nBist\u00e5 i olika aktiviteter som r\u00f6r v\u00e5r \u00e5rliga konferens, exempelvis filma i butik, skriva texter m.m.\nSt\u00f6tta teamet med olika aktiviteter inom \u00f6vriga omr\u00e5den \u2013 kundtj\u00e4nst och h\u00e5llbarhet.\nDelta i planeringen av inneh\u00e5llet i Hemk\u00f6pskedjans kanaler tillsammans med \u00f6vriga teamet och \u00f6vriga organisationen, exempelvis f\u00f6rs\u00e4ljningsavdelningen, marknadsavdelningen och v\u00e5r driftavdelning.\n\nVem \u00e4r du?\nVi s\u00f6ker en proaktiv, samarbetsinriktad och engagerad person som tillsammans med \u00f6vriga teamet kan forts\u00e4tta arbetet med att ta Hemk\u00f6pskedjan till n\u00e4sta steg.\nVi ser g\u00e4rna att du \u00e4r nyfiken och initiativrik och har god insikt i vilka prioriteringar som kr\u00e4vs f\u00f6r att skapa resultat och n\u00e5 uppsatta m\u00e5l. Du har en stark egen drivkraft och du startar upp, driver och f\u00f6ljer upp ditt arbete med god ordning och reda.\nDu \u00e4r en duktig skribent, har en h\u00f6g pedagogisk f\u00f6rm\u00e5ga och att mottagaren tar till sig och agerar p\u00e5 ditt budskap. Du arbetar effektivt b\u00e5de p\u00e5 egen hand och tillsammans med andra, och du har l\u00e4tt f\u00f6r att samarbeta och knyta kontakter b\u00e5de internt och med v\u00e5ra kollegor i butik. Har du erfarenhet av att arbeta med r\u00f6rligt inneh\u00e5ll\/film \u00e4r det en merit.\nVi tror ocks\u00e5 att du \u00e4r nyfiken p\u00e5 hur kommunikation kan utvecklas. Det kan handla om r\u00f6rligt inneh\u00e5ll, nya digitala arbetss\u00e4tt eller hur AI och annan teknik kan anv\u00e4ndas f\u00f6r att g\u00f6ra kommunikationen b\u00e4ttre och effektivare.\nDu beh\u00f6ver inte ha arbetat inom dagligvaruhandeln tidigare. D\u00e4remot hoppas vi att du \u00e4r nyfiken p\u00e5 v\u00e5r bransch och vill f\u00f6rst\u00e5 vardagen f\u00f6r v\u00e5ra butiker, handlare och medarbetare.\nVi s\u00f6ker dig som har:\nAkademisk examen inom journalism, kommunikation, Public Relations, marknadsf\u00f6ring, ekonomi eller liknande.\nFlera \u00e5rs arbetslivserfarenhet inom kommunikation.\nErfarenhet av b\u00e5de intern- och externkommunikation.\nErfarenhet av att publicera p\u00e5 och arbeta med intran\u00e4t eller motsvarande.\nGod erfarenhet av att skriva och producera inneh\u00e5ll f\u00f6r olika m\u00e5lgrupper och kanaler.\n\u00c4r flytande svenska och goda kunskaper i engelska, b\u00e5de tal och skrift.\n\n\n\nDet \u00e4r meriterande om du har erfarenhet av SharePoint, pressjour samt att skapa och redigera enklare r\u00f6rligt material.\nVi v\u00e4lkomnar erfarenheter fr\u00e5n olika branscher \u2013 det viktiga \u00e4r att du har r\u00e4tt kommunikationsbakgrund och \u00e4r nyfiken p\u00e5 v\u00e5r verksamhet.\nOm du vill veta mer om vad tj\u00e4nsten inneb\u00e4r, kontakta Thorbj\u00f6rn Wass, thorbjorn.wass@axfood.se. Vi ser g\u00e4rna att du vid intresse skickar din ans\u00f6kan s\u00e5 snart som m\u00f6jligt, d\u00e5 tj\u00e4nsten kan komma att tills\u00e4ttas f\u00f6re sista ans\u00f6kningsdag den 2026-10-04. Vi tar endast emot ans\u00f6kningar via v\u00e5ra jobbsidor.","available_locales":["en"],"price":null,"currency":"SEK","status":"active","noindex":true,"location":{"address":"Solnav\u00e4gen 4","full_address":null,"city":"STOCKHOLM","country":"SE","latitude":59.347856089589,"longitude":18.041304894038},"metadata":{"region":"Stockholms l\u00e4n","duration":"6 m\u00e5nader \u2013 upp till 12 m\u00e5nader","employer":"Hemk\u00f6pskedjan AB","postcode":"11343","positions":1,"profession":"Informat\u00f6r\/Kommunikat\u00f6r","salary_type":"Fast m\u00e5nads- vecko- eller timl\u00f6n","scope_of_work":"100\u2013100 %","working_hours":"Heltid","employment_type":"temporary","occupation_field":"Administration, ekonomi, juridik","employer_workplace":"Hemk\u00f6p","translation_status":"done","experience_required":true,"employment_type_label":"Vikariat"},"user_id":null,"is_sponsored":false,"views_count":0,"ai_views_count":1,"bot_views_count":0,"ai_vendor_counts":{"anthropic":1},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":null,"owner_email":"thorbjorn.wass@axfood.se","images":[],"published_at":"2026-09-21T16:01:25+00:00","expires_at":"2026-10-04T23:59:59+00:00","created_at":"2026-09-22T03:26:07+00:00","updated_at":"2026-09-22T03:46:11+00:00"}}