{"data":{"id":219127,"slug":"produktchef-med-personalansvar-riktad-markandsforing","type":"job","title":"Product Manager with People Management Responsibility - Targeted Marketing","description":"Do you want to lead the development of one of ICA's most important marketing areas while helping shape the future of customer communication?\nWe are now seeking a temporary Product Manager with people management responsibility for Targeted Marketing at ICA Reklam. In this role, you will combine business responsibility, product development, and leadership in an operation that reaches millions of customers every week through data-driven and relevant communication.\nAs Product Manager, you will lead a team of product developers and specialists and have overall responsibility for developing, managing, and further advancing ICA's offerings within Targeted Marketing.\nTargeted Marketing is a central part of ICA's customer communication and includes CRM, Marketing Automation, customer segmentation, and personalized communication across digital and analog channels.\nIn this role, you will work closely with customer teams, business stakeholders, IT, analytics functions, and other product areas to ensure that our solutions create value for both customers and the business.\nYour areas of responsibility\nLead and develop the team through clear goals, priorities, and coaching in daily operations.\nOwn business performance, profitability, roadmap, and long-term development.\nPrioritize, drive, and follow up on development initiatives from idea to implementation.\nOwn budget, business rules, KPIs, and financial tracking.\nBuild strong collaborations with customer teams, business development roles within ICA, other product areas, IT, analytics functions, and external partners.\nOwn learning and coaching for customer teams regarding products and services, CRM strategy, and the business area's profitability.\n\n\n\nWe are looking for you who\nHave relevant higher education in marketing, economics, or equivalent.\nHave experience in product management, business development, or service development within marketing, CRM, media, or related areas.\nHave a solid understanding of Targeted Marketing\/CRM, digital marketing, customer journeys, personalization, and customer communication.\nHave experience leading employees or larger cross-functional teams.\nAre business-minded and customer-oriented, and can act strategically, tactically, and operationally.\n\n\n\nDoes this sound like you? Submit your application today and become part of our team!\nThis position is a temporary role for one year starting in December 2026, based at ICA Reklam.\nApplication deadline 2\/10. For questions, contact the recruiting manager Erik W\u00e5ngdahl at erik.wangdahl@ica.se","language":"sv","is_translated":true,"title_original":"Produktchef med personalansvar Riktad Markandsf\u00f6ring","description_original":"Vill du leda utvecklingen av ett av ICA:s viktigaste marknadsf\u00f6ringsomr\u00e5den och samtidigt vara med och forma framtidens kundkommunikation?\nNu s\u00f6ker vi en vikarierande Produktchef med personalansvar f\u00f6r Riktad Marknadsf\u00f6ring till ICA Reklam. I rollen f\u00e5r du kombinera aff\u00e4rsansvar, produktutveckling och ledarskap i en verksamhet som varje vecka n\u00e5r miljontals kunder genom datadriven och relevant kommunikation.\nSom Produktchef leder du ett team best\u00e5ende av produktutvecklare och specialister och har det \u00f6vergripande ansvaret f\u00f6r att utveckla, f\u00f6rvalta och vidareutveckla ICA:s erbjudande inom Riktad Marknadsf\u00f6ring.\nRiktad Marknadsf\u00f6ring \u00e4r en central del av ICA:s kundkommunikation och omfattar bland annat CRM, Marketing Automation, kundsegmentering och personaliserad kommunikation i digitala och analoga kanaler.\nI rollen kommer du att arbeta n\u00e4ra kundteam, aff\u00e4rsansvariga, IT, analysfunktioner och andra produktomr\u00e5den f\u00f6r att s\u00e4kerst\u00e4lla att v\u00e5ra l\u00f6sningar skapar v\u00e4rde f\u00f6r b\u00e5de kunder och verksamhet.\nDina ansvarsomr\u00e5den\nLeda och utveckla teamet genom tydliga m\u00e5l, prioriteringar och coaching i vardagen.\nAnsvara f\u00f6r aff\u00e4r, l\u00f6nsamhet, roadmap och l\u00e5ngsiktiga utveckling.\nPrioritera, driva och f\u00f6lja upp utvecklingsinitiativ fr\u00e5n id\u00e9 till implementering.\nAnsvara f\u00f6r budget, aff\u00e4rsregler, KPI:er och ekonomisk uppf\u00f6ljning.\nBygga starka samarbeten med kundteam, aff\u00e4rsutvecklande roller inom ICA, \u00f6vriga produktomr\u00e5den, IT, analysfunktioner och externa partners.\nAnsvara f\u00f6r l\u00e4rande och coachning f\u00f6r kundteam kring produkter och tj\u00e4nster, CRM-strategi och aff\u00e4rsomr\u00e5dets l\u00f6nsamhet.\n\n\n\nVi s\u00f6ker dig som\nHar relevant h\u00f6gskoleutbildning inom marknadsf\u00f6ring, ekonomi eller motsvarande.\nHar erfarenhet av produktledning, aff\u00e4rsutveckling eller tj\u00e4nsteutveckling inom marknadsf\u00f6ring, CRM, media eller n\u00e4rliggande omr\u00e5den.\nHar god f\u00f6rst\u00e5else f\u00f6r Riktad Marknadsf\u00f6ring\/CRM, digital marknadsf\u00f6ring, kundresor, personalisering och kundkommunikation.\nHar erfarenhet av att leda medarbetare eller st\u00f6rre tv\u00e4rfunktionella team.\n\u00c4r Aff\u00e4rsm\u00e4ssig och kundorienterad, och kan agera b\u00e5de strategisk, taktisk och operativ.\n\n\n\nL\u00e5ter det h\u00e4r som du? Skicka in din ans\u00f6kan idag och bli en del av v\u00e5rt team!\nTj\u00e4nsten \u00e4r ett vikariat p\u00e5 ett \u00e5r med start i december 2026 och med placering hos ICA Reklam.\nSista ans\u00f6kningsdag 2\/10. Vid fr\u00e5gor h\u00f6r av dig till rekryterande chef Erik W\u00e5ngdahl p\u00e5 erik.wangdahl@ica.se","price":null,"currency":"SEK","status":"active","noindex":true,"location":{"address":"Truckgatan 15","full_address":null,"city":"Kung\u00e4lv","country":"SE","latitude":57.873701033334,"longitude":11.928258216215},"metadata":{"region":"V\u00e4stra G\u00f6talands l\u00e4n","duration":"12 m\u00e5nader \u2013 upp till 2 \u00e5r","employer":"ICA Sverige AB","postcode":"44240","positions":1,"profession":"Produktchef, marknadsf\u00f6ring","salary_type":"Fast m\u00e5nads- vecko- eller timl\u00f6n","scope_of_work":"100\u2013100 %","working_hours":"Heltid","employment_type":"temporary","occupation_field":"F\u00f6rs\u00e4ljning, ink\u00f6p, marknadsf\u00f6ring","employer_workplace":"Kung\u00e4lv","translation_status":"done","experience_required":true,"employment_type_label":"Vikariat"},"user_id":null,"is_sponsored":false,"views_count":0,"ai_views_count":2,"bot_views_count":0,"ai_vendor_counts":{"openai":1,"anthropic":1},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":null,"owner_email":"erik.wangdahl@ica.se","images":[],"published_at":"2026-09-17T11:56:30+00:00","expires_at":"2026-10-02T23:59:59+00:00","created_at":"2026-09-18T04:13:51+00:00","updated_at":"2026-09-18T04:37:13+00:00"}}