{"data":{"id":17842,"slug":"ridici-pracovnici-v-oblasti-marketingu-mz","type":"job","title":"Marketing Management Leaders (M\/F)","description":"Contact: Martina Limner, e-mail: martina.limner@ibs-sro.com\n\nAs a brand leader for your assigned region, you will be responsible for building strong brand equity across the Central and Eastern Europe (CEE) region for Opella's growing brand portfolio while embodying the \"Opella Challenger Mindset\" approach. You will oversee comprehensive brand strategy and execution, including positioning, communication, media, innovation, and creative development in close collaboration with agencies. This position also drives performance through budget management, influencing key performance indicators (KPIs) in sales and profitability, and anticipating risks and opportunities to achieve business objectives. Additionally, this role contributes to developing future leaders and supports effective collaboration with healthcare professionals.\n\nKey Responsibilities\n\u2022 Building organizational engagement in the CEE region for Opella's growing portfolio of leading brands.\n\u2022 Creating and managing annual budgets, forecasts, and financial metrics with accuracy and strategic foresight in collaboration with country leadership teams.\n\u2022 Overseeing careful brand financial management, including sales growth, operating cost optimization, and profit improvement.\n\u2022 Responsible for brand building (brand strategy - positioning and long-term planning, brand planning, communication and media strategy, innovation strategy) for assigned countries and brands.\n\u2022 Responsible for comprehensive brand activation across the entire consumer journey, enabling consumers to take their health into their own hands. Directs seamless operational execution across all markets and ensures brand consistency and excellence. Collaborates on healthcare professional (HCP) engagement strategy and e-commerce, and is accountable for investments and materials supporting its execution.\n\u2022 Monitors and drives brand performance to ensure achievement of category KPIs in sales (sell-in\/sell-out), profitability (ROI), and innovation (sales growth).\n\u2022 Anticipates and manages opportunities and risks to ensure business objectives are achieved.\n\u2022 Contributes to developing future managers within your team and inspires growth across the organization.\n\nRequirements\n\u2022 University degree in Commerce or Marketing.\n\u2022 Strong marketing experience in recognized OTC\/FMCG companies at national and\/or regional level with demonstrated results in significant business growth and brand building (measured by market share growth and brand equity growth).\n\u2022 Strong track record in both strategic and operational marketing as well as innovation.\n\u2022 Appreciation for creativity and ability to build effective relationships with creative agencies.\n\u2022 Strong leadership capabilities (experience managing teams including direct reports, cross-functional teams, and effective cross-cultural leadership).\n\u2022 Excellent communication and interpersonal skills, ability to function and influence in a diverse and complex matrix environment, and ability to build sustainable relationships within the organization and with external stakeholders.\n\u2022 Experience with effective cross-functional collaboration, such as with supply chain, business development, market research, medical, and regulatory departments.\n\u2022 Fluent English","language":"cs","is_translated":true,"title_original":"\u0158\u00edd\u00edc\u00ed pracovn\u00edci v oblasti marketingu  (M\/\u017d)","description_original":"Kontakt: Martina Limner, e-mail: martina.limner@ibs-sro.com\n\nJako vedouc\u00ed zna\u010dky pro danou oblast budete zodpov\u011bdn\u00ed za budov\u00e1n\u00ed siln\u00e9 vazby se zna\u010dkou v cel\u00e9m regionu st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy (CEE) pro rostouc\u00ed portfolio zna\u010dek Opella a z\u00e1rove\u0148 budete p\u0159edstavovat vzor pro p\u0159\u00edstup \"Opella Challenger Mindset\". Budete m\u00edt na starosti komplexn\u00ed strategii zna\u010dky a jej\u00ed realizaci, v\u010detn\u011b positioning, komunikace, m\u00e9di\u00ed, inovac\u00ed a kreativn\u00edho v\u00fdvoje v \u00fazk\u00e9 spolupr\u00e1ci s agenturami. Tato pozice tak\u00e9 podporuje v\u00fdkonnost prost\u0159ednictv\u00edm spr\u00e1vy rozpo\u010dt\u016f, ovliv\u0148ov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti (KPI) v oblasti prodeje a ziskovosti a p\u0159edv\u00edd\u00e1n\u00ed rizik a p\u0159\u00edle\u017eitost\u00ed s c\u00edlem dos\u00e1hnout obchodn\u00edch c\u00edl\u016f. Krom\u011b toho tato role p\u0159isp\u00edv\u00e1 k rozvoji budouc\u00edch l\u00eddr\u016f a podporuje efektivn\u00ed spolupr\u00e1ci s odborn\u00edky ve zdravotnictv\u00ed. Kl\u00ed\u010dov\u00e9 odpov\u011bdnosti o Budov\u00e1n\u00ed anga\u017eovanosti organizace v regionu CEE pro rostouc\u00ed portfolio p\u0159edn\u00edch zna\u010dek Opella. o Vytv\u00e1\u0159en\u00ed a spr\u00e1va ro\u010dn\u00edch rozpo\u010dt\u016f, progn\u00f3z a metrik finan\u010dn\u00edch v\u00fdsledk\u016f s p\u0159esnost\u00ed a strategick\u00fdm p\u0159edv\u00edd\u00e1n\u00edm ve spolupr\u00e1ci s vedouc\u00edmi t\u00fdmy jednotliv\u00fdch zem\u00ed. o Dohled nad pe\u010dliv\u00fdm finan\u010dn\u00edm \u0159\u00edzen\u00edm zna\u010dky, zahrnuj\u00edc\u00edm r\u016fst tr\u017eeb, optimalizaci provozn\u00edch n\u00e1klad\u016f a zlep\u0161ov\u00e1n\u00ed zisku. o Odpov\u00edd\u00e1 za budov\u00e1n\u00ed zna\u010dky (strategie zna\u010dky - positioning a dlouhodob\u00fd pl\u00e1n, pl\u00e1nov\u00e1n\u00ed zna\u010dky, komunika\u010dn\u00ed a medi\u00e1ln\u00ed strategie, inova\u010dn\u00ed strategie) pro dan\u00e9 zem\u011b a zna\u010dky. o Odpov\u00edd\u00e1 za komplexn\u00ed aktivaci zna\u010dky v r\u00e1mci cel\u00e9 cesty spot\u0159ebitele, aby mu umo\u017enila vz\u00edt sv\u00e9 zdrav\u00ed do vlastn\u00edch rukou. \u0158\u00edd\u00ed plynulou operativn\u00ed realizaci na v\u0161ech trz\u00edch a zaji\u0161\u0165uje konzistentnost a excelentn\u00ed prezentaci zna\u010dky. Spolupracuje na strategii zapojen\u00ed zdravotnick\u00fdch pracovn\u00edk\u016f (HCP) a e-commerce a zodpov\u00edd\u00e1 za investice a materi\u00e1ly podporuj\u00edc\u00ed jej\u00ed realizaci. o Sleduje a ovliv\u0148uje v\u00fdkonnost zna\u010dky, aby zajistil spln\u011bn\u00ed kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti (KPI) v dan\u00e9 kategorii v oblasti prodeje (sell-in\/sell-out), ziskovosti (ROI) a inovac\u00ed (n\u00e1r\u016fst tr\u017eeb). o P\u0159edv\u00edd\u00e1 a \u0159\u00edd\u00ed p\u0159\u00edle\u017eitosti i rizika s c\u00edlem zajistit dosa\u017een\u00ed obchodn\u00edch c\u00edl\u016f. o P\u0159isp\u00edv\u00e1 k budov\u00e1n\u00ed budouc\u00edch mana\u017eer\u016f ve sv\u00e9m t\u00fdmu a inspiruje r\u016fst v cel\u00e9 organizaci. Po\u017eadavky o Vysoko\u0161kolsk\u00e9 vzd\u011bl\u00e1n\u00ed - obor obchod nebo marketing. o Siln\u00e9 marketingov\u00e9 zku\u0161enosti v uzn\u00e1van\u00fdch spole\u010dnostech v oblasti OTC\/FMCG na n\u00e1rodn\u00ed a\/nebo region\u00e1ln\u00ed \u00farovni s prokazateln\u00fdmi v\u00fdsledky v oblasti v\u00fdrazn\u00e9ho r\u016fstu podnik\u00e1n\u00ed a budov\u00e1n\u00ed zna\u010dky (m\u011b\u0159eno r\u016fstem pod\u00edlu na trhu a r\u016fstem hodnoty zna\u010dky). o Siln\u00e1 bilance v oblasti strategick\u00e9ho a operativn\u00edho marketingu i inovac\u00ed o Cit pro kreativitu a budov\u00e1n\u00ed efektivn\u00edch vztah\u016f s kreativn\u00edmi agenturami o Siln\u00e9 vedouc\u00ed schopnosti (zku\u0161enosti s veden\u00edm t\u00fdm\u016f v\u010detn\u011b vztah\u016f s p\u0159\u00edm\u00fdmi pod\u0159\u00edzen\u00fdmi, mezifunk\u010dn\u00edch t\u00fdm\u016f i efektivn\u00ed mezikulturn\u00ed vedouc\u00ed schopnosti). o Vynikaj\u00edc\u00ed komunika\u010dn\u00ed a mezilidsk\u00e9 dovednosti, schopnost fungovat a ovliv\u0148ovat v rozmanit\u00e9m a komplexn\u00edm maticov\u00e9m prost\u0159ed\u00ed a schopnost budovat udr\u017eiteln\u00e9 soci\u00e1ln\u00ed vztahy v r\u00e1mci organizace i s extern\u00edmi zainteresovan\u00fdmi stranami. o Zku\u0161enosti s efektivn\u00ed mezifunk\u010dn\u00ed spoluprac\u00ed, nap\u0159. s odd\u011blen\u00edmi dodavatelsk\u00e9ho \u0159et\u011bzce, pr\u016fmyslov\u00e9ho rozvoje, pr\u016fzkumu trhu, medic\u00edny a regulace. Plynul\u00e1 znalost angli\u010dtiny","available_locales":["cs","en"],"price":"156000.00","currency":"CZK","status":"active","noindex":true,"location":{"address":null,"full_address":null,"city":"Praha","country":"CZ","latitude":50.1029026,"longitude":14.3946353},"metadata":{"shift":"Jednosm\u011bnn\u00fd provoz","region":"Hlavn\u00ed m\u011bsto Praha","employer":"Opella Healthcare Czech s.r.o.","positions":1,"profession":"\u0158\u00edd\u00edc\u00ed pracovn\u00edci v oblasti marketingu  (M\/\u017d)","start_date":"2026-05-13","salary_from":156000,"salary_unit":"K\u010d\/m\u011bs\u00edc","employer_ico":"09434496","suitable_for":["Vhodn\u00e9 pro cizince mimo EU","Modr\u00e1 karta"],"min_education":"V\u0160 bakal\u00e1\u0159sk\u00e9","contact_person":"Martina Limner","employment_type":"full_time","employment_types":["Pracovn\u00ed pom\u011br \u2013 pln\u00fd \u00favazek"],"reference_number":"33124020751"},"user_id":null,"is_sponsored":false,"views_count":2,"ai_views_count":13,"bot_views_count":0,"ai_vendor_counts":{"meta":3,"other":2,"openai":4,"anthropic":4},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":null,"owner_email":"martina.limner@ibs-sro.com","images":[],"published_at":"2026-05-13T00:00:00+00:00","expires_at":null,"created_at":"2026-06-17T13:03:32+00:00","updated_at":"2026-09-22T02:10:01+00:00"}}