{"data":{"id":154550,"slug":"sales-manager-b2c","type":"job","title":"Sales Manager B2C","description":"About Folkspel\nFolkspel Ideell F\u00f6rening is 100% owned by the people's movements, through 72 national organizations with approximately 5 million members. We are 135 employees with an annual turnover of 1.5 billion SEK. Our mission is to enable the association movement to continue its important work through lottery operations. Over the years, Folkspel's products have generated over 18 billion kronor to Swedish associations.\n\nAbout the Role\nIn this role, you will drive Folkspel's sales directly to consumers and lead a team of five people. With a strong focus on e-commerce and digital subscription business, you are responsible for leading the digital growth journey. Your primary focus is to optimize the digital experience, drive conversion, and maximize profitability in digital channels. You will work closely with CRM, marketing, and tech teams, using data and customer insights to prioritize the right initiatives.\n\nAn important part of the assignment is to drive projects around retention and customer loyalty. You are responsible for how Folkspel meets and develops new and existing subscribers and work data-driven with behavior, churn, customer lifetime value, and customer acquisition.\n\nIn the role, you will work cross-functionally with close collaboration with product, communications, CRM, and tech. The role is not technically operational, but you need to be able to understand the digital agenda and set requirements based on needs.\n\nYour main areas of responsibility will be:\n- Lead and develop Folkspel's B2C business with responsibility for sales and results.\n- Develop e-commerce, subscription business, and recurring purchases.\n- Drive customer loyalty, retention, and increased customer value.\n- Set annual plans, campaign plans, and commercial priorities.\n- Follow up on investments and results based on data and customer insights.\n- Lead and develop the team and create clear goals, responsibilities, and ways of working.\n- Collaborate with specialist expertise in, among other things, CRM, CRO, and performance.\n\nDuring your first year, an important task will be to create structure and direction for the team and business. You are expected to drive the company's ongoing work on loyalty concepts toward implementation and establish a clear roadmap for the continued development of the consumer business.\n\nYour Background\nYou have a strong commercial background in B2C and experience developing sales in a consumer-facing business. It is particularly relevant if you have worked in e-commerce, subscriptions, memberships, media, or another business where recurring purchases and long-term customer relationships are central.\n\nYou understand how sales, marketing, CRM, and digital channels need to work together to create growth.\n\nWe would like to see that you have:\n- Experience in sales and commercial development within B2C.\n- Experience in e-commerce, subscription, or other recurring business models.\n- Good understanding of customer loyalty, retention, and customer value.\n- Experience working data-driven with sales and commercial priorities.\n- Experience leading and developing people.\n- Ability to combine strategic work with close operational execution.\n- Fluent Swedish in speech and writing.\n\nAs a person, you are business-driven, proactive, and curious. You create structure and direction but also thrive close to operations and the people around you. You make things happen and have the ability to bring different expertise together around common commercial goals.\n\nWhy This Role is Interesting\nThis is an opportunity to take broad commercial responsibility in a business with an established operation and at the same time significant development potential. You will have the mandate to influence how Folkspel develops its consumer business, from e-commerce and traffic driving to subscriptions, loyalty, and how value in the existing customer base can be developed over time.\n\nAt the same time, there is a dimension that sets Folkspel apart from many other consumer companies. As the business develops, there are also greater opportunities to generate surpluses for Swedish associations. For you who want to combine business development, digital growth, and leadership with a clear purpose, this is a role with the opportunity to make a real difference.\n\nPractical Details\nLocation: Gamlestaden, GothenburgWork arrangement: Hybrid: 3 days in office and 2 days flexibleScope: Full-timeEmployment: Permanent employment with six months' probationSalary: Fixed salaryStart: By agreement, preferably as soon as possible\n\nContact and Process\nThe recruitment is handled by E-commerce Recruit, specialists in recruitment and search within e-commerce and digital expertise. We work with competence-based selection where experience, working methods, and the role's actual requirements are weighed together.\n\nThe process includes initial interviews with recruiters, interviews with Folkspel, and personality and logic tests.\n\nIf you have questions about the role, you are welcome to contact responsible recruiter Zophia Karlsson at E-commerce Recruit, zophia@ecommercerecruit.se. Selection and interviews take place on an ongoing basis.","language":"sv","is_translated":true,"title_original":"Sales Manager B2C","description_original":"Om Folkspel\nFolkspel Ideell F\u00f6rening \u00e4gs till 100 % av folkr\u00f6relserna, via 72 riksorganisationer med ca 5 miljoner medlemmar. Vi \u00e4r 135 anst\u00e4llda med en \u00e5rsoms\u00e4ttning p\u00e5 1,5 miljard. V\u00e5rt uppdrag \u00e4r att via lotteriverksamhet g\u00f6ra det m\u00f6jligt f\u00f6r f\u00f6reningslivet att kunna forts\u00e4tta sitt viktiga arbete. Genom \u00e5ren har Folkspels produkter genererat \u00f6ver 18 miljarder kronor till svenskt f\u00f6reningsliv.\nOm rollenI rollen driver du Folkspels f\u00f6rs\u00e4ljning direkt mot konsument och leder ett team om fem personer. Med ett starkt fokus p\u00e5 e-handel och digital prenumerationsaff\u00e4r ansvarar du f\u00f6r att leda den digitala tillv\u00e4xtresan. Ditt huvudfokus \u00e4r att optimera den digitala upplevelsen, driva konvertering och maximera l\u00f6nsamheten i digitala kanaler. Du arbetar n\u00e4ra CRM, marknad och tech och anv\u00e4nder data och kundinsikter f\u00f6r att prioritera r\u00e4tt initiativ.\nEn viktig del av uppdraget \u00e4r driva projekt kring retention och kundlojalitet. Du ansvarar f\u00f6r hur Folkspel m\u00f6ter och utvecklar nya och befintliga prenumeranter och arbetar datadrivet med bland annat beteenden, churn, kundlivstidsv\u00e4rde och kundrekrytering.\nI rollen arbetar du krossfunktionellt med n\u00e4ra samarbete mot bl.a. produkt, kommunikation, CRM och tech. Rollen \u00e4r inte tekniskt operativ, men du beh\u00f6ver kunna f\u00f6rst\u00e5 den digitala agendan och kravst\u00e4lla utifr\u00e5n behov.\nDina huvudsakliga ansvarsomr\u00e5den blir att:Leda och utveckla Folkspelets B2C-aff\u00e4r med ansvar f\u00f6r f\u00f6rs\u00e4ljning och resultat.\nUtveckla e-handel, prenumerationsaff\u00e4r och \u00e5terkommande k\u00f6p.\nDriva kundlojalitet, retention och \u00f6kat kundv\u00e4rde.\nS\u00e4tta \u00e5rsplan, kampanjplan och kommersiella prioriteringar.\nF\u00f6lja upp investeringar och resultat utifr\u00e5n data och kundinsikter.\nLeda och utveckla teamet samt skapa tydliga m\u00e5l, ansvar och arbetss\u00e4tt.\nSamverka med specialistkompetenser inom bland annat CRM, CRO och performance.\n\nUnder ditt f\u00f6rsta \u00e5r blir en viktig uppgift att skapa struktur och riktning f\u00f6r team och aff\u00e4r. Du f\u00f6rv\u00e4ntas driva bolagets p\u00e5b\u00f6rjade arbete kring lojalitetskoncept vidare mot implementering och etablera en tydlig roadmap f\u00f6r konsumentaff\u00e4rens fortsatta utveckling.\nDin bakgrundDu har en stark kommersiell bakgrund inom B2C och erfarenhet av att utveckla f\u00f6rs\u00e4ljning i en konsumentn\u00e4ra verksamhet. Det \u00e4r s\u00e4rskilt relevant om du har arbetat inom e-handel, prenumeration, abonnemang, media eller annan aff\u00e4r d\u00e4r \u00e5terkommande k\u00f6p och l\u00e5ngsiktiga kundrelationer \u00e4r centrala.\nDu f\u00f6rst\u00e5r hur f\u00f6rs\u00e4ljning, marknad, CRM och digitala kanaler beh\u00f6ver samspela f\u00f6r att skapa tillv\u00e4xt.\nVi ser g\u00e4rna att du har:Erfarenhet av f\u00f6rs\u00e4ljning och kommersiell utveckling inom B2C.\nErfarenhet av e-handel, prenumeration eller andra \u00e5terkommande aff\u00e4rsmodeller.\nGod f\u00f6rst\u00e5else f\u00f6r kundlojalitet, retention och kundv\u00e4rde.\nVana att arbeta datadrivet med f\u00f6rs\u00e4ljning och kommersiella prioriteringar.\nErfarenhet av att leda och utveckla m\u00e4nniskor.\nF\u00f6rm\u00e5ga att kombinera strategiskt arbete med ett n\u00e4ra operativt genomf\u00f6rande.\nFlytande svenska i tal och skrift\n\nSom person \u00e4r du aff\u00e4rsdriven, initiativtagande och nyfiken. Du skapar struktur och riktning, men trivs ocks\u00e5 n\u00e4ra verksamheten och m\u00e4nniskorna omkring dig. Du f\u00e5r saker att h\u00e4nda och har f\u00f6rm\u00e5gan att samla olika kompetenser kring gemensamma kommersiella m\u00e5l.\nD\u00e4rf\u00f6r \u00e4r rollen intressantDet h\u00e4r \u00e4r en m\u00f6jlighet att ta ett brett kommersiellt ansvar i en verksamhet med en etablerad aff\u00e4r och samtidigt stor utvecklingspotential. Du f\u00e5r mandat att p\u00e5verka hur Folkspel utvecklar sin konsumentaff\u00e4r, fr\u00e5n e-handel och trafikdrivning till prenumeration, lojalitet och hur v\u00e4rdet i den befintliga kundbasen kan utvecklas \u00f6ver tid.\nSamtidigt finns en dimension som skiljer Folkspel fr\u00e5n m\u00e5nga andra konsumentbolag. N\u00e4r aff\u00e4ren utvecklas skapas ocks\u00e5 st\u00f6rre m\u00f6jligheter att generera \u00f6verskott till det svenska f\u00f6reningslivet. F\u00f6r dig som vill kombinera aff\u00e4rsutveckling, digital tillv\u00e4xt och ledarskap med ett tydligt syfte \u00e4r det h\u00e4r en roll med m\u00f6jlighet att g\u00f6ra verklig skillnad.\nPraktisktPlacering: Gamlestaden, G\u00f6teborgArbetss\u00e4tt: Hybrid: 3 dagar p\u00e5 kontor och 2 dagar flexibeltOmfattning: HeltidAnst\u00e4llning: Tillsvidareanst\u00e4llning med sex m\u00e5naders provanst\u00e4llningL\u00f6n: Fast l\u00f6nStart: Enligt \u00f6verenskommelse, g\u00e4rna s\u00e5 snart som m\u00f6jligt\nKontakt och processRekryteringen hanteras av E-commerce Recruit, specialister p\u00e5 rekrytering och search inom e-handel och digital kompetens Vi arbetar med ett kompetensbaserat urval d\u00e4r erfarenhet, arbetss\u00e4tt och rollens faktiska krav v\u00e4gs samman.\nProcessen omfattar inledande intervjuer med rekryterare, intervjuer med Folkspel samt personlighets- och logiktester.\nHar du fr\u00e5gor om rollen \u00e4r du v\u00e4lkommen att kontakta ansvarig rekryterare Zophia Karlsson p\u00e5 E-commerce Recruit, zophia@ecommercerecruit.se. Urval och intervjuer sker l\u00f6pande.","price":null,"currency":"SEK","status":"active","noindex":false,"location":{"address":"Lilla Torg 4","full_address":null,"city":"Malm\u00f6","country":"SE","latitude":55.605105646787,"longitude":12.999273347503},"metadata":{"region":"Sk\u00e5ne l\u00e4n","duration":"Tills vidare","employer":"E-commerce Recruit Nordic AB","postcode":"21134","positions":1,"profession":"F\u00f6rs\u00e4ljningschef","salary_type":"Fast m\u00e5nads- vecko- eller timl\u00f6n","scope_of_work":"100\u2013100 %","working_hours":"Heltid","contact_person":"Zophia Karlsson","employment_type":"Vanlig anst\u00e4llning","occupation_field":"Chefer och verksamhetsledare","employer_workplace":"E-commerce Recruit","experience_required":true},"user_id":null,"is_sponsored":false,"views_count":0,"ai_views_count":5,"ai_vendor_counts":{"openai":2,"anthropic":3},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":"+46709367040","owner_email":"zophia@ecommercerecruit.se","images":[],"published_at":"2026-08-14T12:20:51+00:00","expires_at":"2026-10-09T23:59:59+00:00","created_at":"2026-08-15T03:41:12+00:00","updated_at":"2026-08-18T03:40:37+00:00"}}