{"data":{"id":221125,"slug":"social-media-content-manager","type":"job","title":"Social Media & Content Manager","description":"Do you want to take on a strategic and operational overall responsibility for social media and content at one of the Nordic region's fastest-growing service companies? We're looking for a senior Social Media & Content Manager who can develop our channels, create engaging content, and transform ideas into stories that strengthen Hemfrid's brand. You'll be responsible for the entire content journey \u2013 from strategy and production to publishing, monitoring, and optimization.\n\nThis role is a time-limited employment of 6 months - but with good opportunities for extension.\n\nAbout Hemfrid & KEYTO Group\nHemfrid is Sweden's leading company in home services and is a central company within the KEYTO Group. The group brings together some of the Nordic region's strongest service companies for home services, with over 4,500 employees in Sweden and the UK.\n\nWe're on an exciting growth journey where we're expanding both organically and through company acquisitions, together with driven employees and strong entrepreneurial cultures. Now we're looking for you to bring our stories to life, create relevant content for our various target audiences, and help strengthen our position in the market.\n\nAbout the role\nAs a Social Media & Content Manager, you're responsible for developing and implementing a clear strategy for Hemfrid's presence in social media. You define the channels' different roles, target audiences, tone of voice, and KPIs, and ensure that the content is relevant, engaging, and aligned with Hemfrid's brand position.\n\nThe role combines strategic responsibility with operational creativity. You plan, produce, publish, and monitor content in our channels \u2013 from idea and concept to photography, video, text, and finished publishing.\n\nYou'll work closely with KEYTO Group's marketing team and other parts of the business to understand the commercial agenda and determine when, where, and how different messages should be communicated. The role also involves traveling within Sweden to meet colleagues, capture stories from the business, and create authentic content from our local markets.\n\nIn the role you'll do things like:\n\nDevelop and implement the strategy for Hemfrid's social media.\n\nDefine the channels' purpose, target audiences, tone of voice, and relevant KPIs.\n\nPlan, produce, and publish content in the form of text, photos, and video for Instagram, TikTok, YouTube, Facebook, and LinkedIn, among others.\n\nManage the content plan and ensure a consistent tone of voice and visual identity.\n\nDevelop campaigns and content concepts together with the marketing team and other parts of the business.\n\nAdapt content for different parts of the customer journey \u2013 from awareness and onboarding to repeat purchases and loyalty.\n\nMonitor reach, engagement, and other relevant metrics, and develop content based on results and current trends.\n\nYour profile\nWe're looking for you as an experienced and self-driven content creator with the ability to combine a strategic big-picture perspective with strong operational drive. You have a well-developed sense of tone of voice, storytelling, and visual expression. At the same time, you work in a structured and data-driven way, monitor results, and develop content based on insights \u2013 not just gut feeling.\n\nYou're comfortable independently driving the work forward, but appreciate close collaboration with colleagues from different parts of the business. You stay updated on developments within social media and enjoy exploring how AI and new tools can streamline processes and strengthen creative work.\n\nWe're looking for you with:\n\nSeveral years of experience independently developing and driving strategies and content for social media.\n\nPractical experience with all major channels, such as Instagram, TikTok, Facebook, YouTube, and LinkedIn, both organically and in connection with paid activation.\n\nExperience with content production in multiple formats \u2013 photography, video, text, and short-form content for social channels.\n\nExperience setting goals and KPIs, and monitoring and optimizing content based on data and results.\n\nFluent knowledge of Swedish and English.\n\nPractical information\nLocation: Birger Jarlsgatan 61  Employment type: Time-limited employment (6 months) - but with good opportunities for extension  Start: By agreement  Responsible recruiter: john.virdeborn@hemfrid.se\n\nWe process applications on an ongoing basis and encourage you to apply as soon as possible. We look forward to your application!","language":"sv","is_translated":true,"title_original":"Social Media & Content Manager","description_original":"Vill du ta ett strategiskt och operativt helhetsansvar f\u00f6r sociala medier och inneh\u00e5ll i en av Nordens mest snabbv\u00e4xande servicekoncerner? Vi s\u00f6ker en senior Social Media & Content Manager som kan utveckla v\u00e5ra kanaler, skapa engagerande inneh\u00e5ll och f\u00f6rvandla id\u00e9er till ber\u00e4ttelser som st\u00e4rker Hemfrids varum\u00e4rke. Du ansvarar f\u00f6r hela inneh\u00e5llsresan \u2013 fr\u00e5n strategi och produktion till publicering, uppf\u00f6ljning och optimering.\nRollen \u00e4r en tidsbegr\u00e4nsad anst\u00e4llning om 6 m\u00e5nader - men med goda m\u00f6jligheter till f\u00f6rl\u00e4ngning.\n Om Hemfrid & KEYTO Group\nHemfrid \u00e4r Sveriges ledande f\u00f6retag inom hemn\u00e4ra tj\u00e4nster och \u00e4r ett centralt bolag inom koncernen KEYTO Group. Koncernen samlar n\u00e5gra av Nordens starkaste servicebolag inom tj\u00e4nster f\u00f6r hemmet, med \u00f6ver 4 500 medarbetare i Sverige och Storbritannien.\nVi befinner oss p\u00e5 en sp\u00e4nnande tillv\u00e4xtresa d\u00e4r vi v\u00e4xer b\u00e5de organiskt och genom bolagsf\u00f6rv\u00e4rv, tillsammans med drivna medarbetare och starka entrepren\u00f6rsdrivna kulturer. Nu s\u00f6ker vi dig som vill g\u00f6ra v\u00e5ra ber\u00e4ttelser levande, skapa relevant inneh\u00e5ll f\u00f6r v\u00e5ra olika m\u00e5lgrupper och bidra till att st\u00e4rka v\u00e5r position p\u00e5 marknaden.\nOm rollen\nSom Social Media & Content Manager ansvarar du f\u00f6r att ta fram och implementera en tydlig strategi f\u00f6r Hemfrids n\u00e4rvaro i sociala medier. Du definierar kanalernas olika roller, m\u00e5lgrupper, tonalitet och KPI:er samt s\u00e4kerst\u00e4ller att inneh\u00e5llet \u00e4r relevant, engagerande och i linje med Hemfrids varum\u00e4rkesposition. \nRollen kombinerar strategiskt ansvar med operativt skapande. Du planerar, producerar, publicerar och f\u00f6ljer upp inneh\u00e5ll i v\u00e5ra kanaler \u2013 fr\u00e5n id\u00e9 och koncept till foto, film, text och f\u00e4rdig publicering.\nDu kommer att arbeta n\u00e4ra KEYTO Groups marknadsteam och andra delar av verksamheten f\u00f6r att f\u00f6rst\u00e5 den kommersiella agendan och avg\u00f6ra n\u00e4r, var och hur olika budskap ska kommuniceras. Rollen inneb\u00e4r \u00e4ven resor inom Sverige f\u00f6r att tr\u00e4ffa kollegor, f\u00e5nga ber\u00e4ttelser fr\u00e5n verksamheten och skapa autentiskt inneh\u00e5ll fr\u00e5n v\u00e5ra lokala marknader.\n I rollen kommer du bland annat att:\nTa fram och implementera strategin f\u00f6r Hemfrids sociala medier.\n\n\nDefiniera kanalernas syfte, m\u00e5lgrupper, tonalitet och relevanta KPI.\n\n\nPlanera, producera och publicera inneh\u00e5ll i form av text, foto och video f\u00f6r bland annat Instagram, TikTok, YouTube, Facebook och LinkedIn.\n\n\nAnsvara f\u00f6r inneh\u00e5llsplanen och s\u00e4kerst\u00e4lla en enhetlig tonalitet och visuell identitet.\n\n\nUtveckla kampanjer och inneh\u00e5llskoncept tillsammans med marknadsteamet, och andra delar av verksamheten.\n\n\nAnpassa inneh\u00e5ll efter olika delar av kundresan \u2013 fr\u00e5n k\u00e4nnedom och onboarding till \u00e5terk\u00f6p och lojalitet.\n\n\nF\u00f6lja upp r\u00e4ckvidd, engagemang och andra relevanta nyckeltal samt utveckla inneh\u00e5llet utifr\u00e5n resultat och aktuella trender.\n\n\n\nDin profil\nVi s\u00f6ker dig som \u00e4r en erfaren och sj\u00e4lvg\u00e5ende inneh\u00e5llsskapare med f\u00f6rm\u00e5ga att kombinera ett strategiskt helhetsperspektiv med ett starkt operativt driv. Du har en v\u00e4lutvecklad k\u00e4nsla f\u00f6r tonalitet, storytelling och visuellt uttryck. Samtidigt arbetar du strukturerat och datadrivet, f\u00f6ljer upp resultat och utvecklar inneh\u00e5llet utifr\u00e5n insikter \u2013 inte enbart magk\u00e4nsla.\nDu trivs med att sj\u00e4lvst\u00e4ndigt driva arbetet fram\u00e5t, men uppskattar n\u00e4ra samarbete med kollegor fr\u00e5n olika delar av verksamheten. Du h\u00e5ller dig uppdaterad om utvecklingen inom sociala medier och utforskar g\u00e4rna hur AI och nya verktyg kan effektivisera processer och st\u00e4rka det kreativa arbetet. \nVi s\u00f6ker dig som har:\nFlera \u00e5rs erfarenhet av att sj\u00e4lvst\u00e4ndigt utveckla och driva strategier och inneh\u00e5ll f\u00f6r sociala medier.\n\n\nPraktisk erfarenhet av samtliga st\u00f6rre kanaler, t.ex. Instagram, TikTok, Facebook, YouTube och LinkedIn, b\u00e5de organiskt och i samspel med betald aktivering.\n\n\nErfarenhet av inneh\u00e5llsproduktion i flera format, foto, film, text och kortformat f\u00f6r sociala kanaler.\n\n\nErfarenhet av att s\u00e4tta m\u00e5l och KPI samt f\u00f6lja upp och optimera inneh\u00e5ll utifr\u00e5n data och resultat.\n\n\nObehindrade kunskaper i svenska och engelska \n\nPraktiskt\nPlacering: Birger Jarlsgatan 61  Anst\u00e4llningsform: Tidsbegr\u00e4nsad anst\u00e4llning (6 m\u00e5nader) - men med goda m\u00f6jligheter till f\u00f6rl\u00e4ngning  Start: Enligt \u00f6verenskommelse  Ansvarig rekryterare: john.virdeborn@hemfrid.se \nVi bearbetar urvalet l\u00f6pande och uppmuntrar dig d\u00e4rf\u00f6r att s\u00f6ka s\u00e5 snart som m\u00f6jligt. Varmt v\u00e4lkommen med din ans\u00f6kan!","price":null,"currency":"SEK","status":"active","noindex":true,"location":{"address":"Birger Jarlsgatan 61","full_address":null,"city":"Stockholm","country":"SE","latitude":59.342189639395,"longitude":18.063772756829},"metadata":{"region":"Stockholms l\u00e4n","employer":"Hemfrid i Sverige AB","postcode":"11356","positions":1,"profession":"Social media manager\/Social media specialist","salary_type":"Fast m\u00e5nads- vecko- eller timl\u00f6n","employer_url":"https:\/\/karriar.hemfrid.se","employment_type":"contract","occupation_field":"Administration, ekonomi, juridik","employer_workplace":"Hemfrid","experience_required":true,"employment_type_label":"Behovsanst\u00e4llning"},"user_id":null,"is_sponsored":false,"views_count":0,"ai_views_count":3,"bot_views_count":0,"ai_vendor_counts":{"anthropic":3},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":null,"owner_email":"john.virdeborn@hemfrid.se","images":[],"published_at":"2026-09-18T09:41:08+00:00","expires_at":"2027-03-17T23:59:59+00:00","created_at":"2026-09-19T03:23:04+00:00","updated_at":"2026-09-20T04:13:26+00:00"}}