{"data":{"id":173732,"slug":"specialist-kundinsikt-kundresor","type":"job","title":"Customer Insight & Customer Journey Specialist","description":"Your future team\nMy name is Olle Eliasson, and I will be your direct manager. You report directly to me, responsible for Kraftringen's customer center, where we bring together sales, marketing, customer service, and digital customer interfaces.\nYou'll be part of a team of about seven people working to create the conditions for a fantastic customer experience for Kraftringen's customers. You collaborate with other roles within customer journey, CRM, and digital customer interfaces that are critical to Kraftringen and our customers.\nYour role with us\nWe want to use customer data more intelligently to create better customer experiences and more relevant customer journeys. The role ensures that customer data doesn't remain locked in systems and analyses, but is translated into relevant customer journeys, recommendations, and communications that help our customers make better decisions and gain greater value from their situation.\nWe're looking for an operational person who wants to help develop how we work with customer data, segmentation, and customer journeys. In this role, you'll become our Microsoft Customer Insight specialist and work at the intersection of customer data, systems, customer experience, and business development. You're responsible for translating customer and business needs into segmentation, customer journeys, communications, and follow-up.\nYou work closely with the customer journey manager and the business operations. While the customer journey manager drives improvement agendas, priorities, and change initiatives, you translate needs and ideas into concrete solutions in Customer Insight.\nThis role suits you if you enjoy combining data, system understanding, and customer perspective to create real impact for both customers and the business.\nYour role includes, among other things:\n\nWork operationally in Microsoft Customer Insight\n\n\nBuild and develop segmentation, audiences, and customer journeys\n\n\nUnderstand and manage relationships between data sources, data flows, and customer logic\n\n\nTranslate customer and business needs into automated customer journeys and communications\n\n\nFollow up on results and recommend improvements based on data and customer behavior\n\n\nContribute to developing our approach to customer data, customer experience, and customer communications\n\n\nIn this role, you use communication as a tool for improvement. You're creative and can develop customer-focused texts that explain, guide, and help customers in various situations.\nWho are you?\nWe believe you're an analytical and curious person with a strong interest in understanding how data, systems, and human behavior are connected. You like to understand why customers act as they do, not just what they do.\nTo thrive in this role, we believe you want to understand how information flows between systems and is used in the business, that you're structured and thorough, and can translate complex information into clear and helpful communication.\nYou're driven by creating improvements and motivated by seeing how data and insights lead to concrete results. You're solution-oriented and enjoy testing, learning, and continuously improving. If you're also operationally minded and like to do and see results that create real change, we think you'd be a great fit for our team.\nTo succeed in this role, we see that you have:\n\nRelevant academic education in, for example, systems science, information systems, industrial economics, data\/analytics, or similar\n\n\nExperience working with CRM, Customer Insight, Marketing Automation, or similar platforms\n\n\nPractical experience working with customer data, data flows, and segmentation logic between different systems, and understanding of how this impacts audiences, customer journeys, and customer communications\n\n\nExperience with segmentation, audience logic, and customer journeys\n\n\nGood knowledge of Swedish and English in speech and writing\n\n\nIt's a plus if you have experience with:\n\nMicrosoft Customer Insight\n\n\nMarketing automation and Customer Data Platforms (CDP)\n\n\nQlik, Power BI, or other analytics tools\n\n\nDigital and data-driven operations\n\nWhat we offer you\nIt takes courage to lead the energy transition. And that courage exists here, at Kraftringen. We believe a strong energy system starts with employees who have the conditions to feel good and create balance between work and leisure. That's why we offer benefits that support a sustainable working life for everyone who works with us. As an employee, you also have access to our benefits portal where you can easily see your benefits.\nHere you have the opportunity to grow in an organization that drives the energy transition forward, while becoming part of a culture where collaboration, safety, and respect for each other permeate everyday life. Together we build the energy solutions of the future \u2013 for people, society, and future generations.\nDoes this sound interesting?\nThe final application deadline is September 13, 2026, but don't wait to submit your application! We work with continuous selection and interviews, which means the position may be filled before the final deadline.\nYou apply by submitting your CV and answering our selection questions. The questions replace the cover letter and help us get to know you better. When you submit your application, your personal information is automatically masked in our system. This way, we can focus on qualifications in the first selection. It's part of our work to contribute to increased equality, diversity, and inclusion.\nIf you have questions about the position, contact recruiting manager Olle Eliasson, Customer Center Manager, Olle.Eliasson@kraftringen.se. If you have questions about our recruitment process, contact Jennie Berne, HR Business Partner, Jennie.Berne@kraftringen.se.\nOther\nWe conduct background checks on final candidates. Drug and alcohol testing may occur.\nKraftringen is part of Sweden's total defense, which means all permanent employees are assigned to war placement in accordance with the Law on Total Defense Obligation (1994:1809).\nWe kindly but firmly decline contact from recruitment firms and advertising sales representatives.\nWelcome to a place to grow!","language":"sv","is_translated":true,"title_original":"Specialist Kundinsikt & Kundresor","description_original":"Ditt framtida team\nMitt namn \u00e4r Olle Eliasson, och jag kommer att vara din n\u00e4rmsta chef. Du rapporterar direkt till mig som ansvarar f\u00f6r Kraftringens kundcenter, d\u00e4r vi samlar f\u00f6rs\u00e4ljning, marknad, kundservice och digitala kundgr\u00e4nssnitt.\nDu blir en del av ett team p\u00e5 cirka sju personer, som arbetar med att skapa f\u00f6ruts\u00e4ttningar f\u00f6r en fantastisk kundupplevelse f\u00f6r Kraftringens kunder. Du samarbetar med andra roller inom kundresa, CRM och digitala kundgr\u00e4nssnitt som \u00e4r kritiska f\u00f6r Kraftringen och kunderna.\nDin roll hos oss\nVi vill anv\u00e4nda kunddata smartare f\u00f6r att skapa b\u00e4ttre kundupplevelser och mer relevanta kundresor. Rollen s\u00e4kerst\u00e4ller att kunddata inte stannar i system och analyser, utan oms\u00e4tts till relevanta kundresor, rekommendationer och kommunikation som hj\u00e4lper v\u00e5ra kunder att fatta b\u00e4ttre beslut och f\u00e5 st\u00f6rre v\u00e4rde utifr\u00e5n sin situation.\nVi s\u00f6ker en operativ person som vill vara med och utveckla hur vi arbetar med kunddata, segmentering och kundresor. I rollen blir du v\u00e5r specialist inom Microsoft Customer Insight och arbetar i gr\u00e4nslandet mellan kunddata, system, kundupplevelse och verksamhetsutveckling. Du ansvarar f\u00f6r att oms\u00e4tta kund- och aff\u00e4rsbehov till segmentering, kundresor, kommunikation och uppf\u00f6ljning.\nDu arbetar n\u00e4ra kundreseansvarig och aff\u00e4rsverksamheten. Medan kundreseansvarig driver f\u00f6rb\u00e4ttringsagenda, prioriteringar och f\u00f6r\u00e4ndringsarbete, oms\u00e4tter du behov och id\u00e9er till konkreta l\u00f6sningar i Customer Insight.\nRollen passar dig som tycker om att kombinera data, systemf\u00f6rst\u00e5else och kundperspektiv f\u00f6r att skapa verklig effekt f\u00f6r b\u00e5de kunder och verksamhet.\nI din roll ing\u00e5r bland annat att:\n\nArbeta operativt i Microsoft Customer Insight\n\n\nBygga och utveckla segmentering, m\u00e5lgrupper och kundresor\n\n\nF\u00f6rst\u00e5 och hantera samband mellan datak\u00e4llor, datafl\u00f6den och kundlogik\n\n\nOms\u00e4tta kund- och verksamhetsbehov till automatiserade kundresor och kommunikation\n\n\nF\u00f6lja upp resultat och rekommendera f\u00f6rb\u00e4ttringar baserat p\u00e5 data och kundbeteende\n\n\nBidra till att utveckla v\u00e5rt arbetss\u00e4tt kring kunddata, kundupplevelse och kundkommunikation\n\n\nI rollen anv\u00e4nder du kommunikation som ett verktyg f\u00f6r f\u00f6rb\u00e4ttring. Du \u00e4r kreativ och kan ta fram kundn\u00e4ra texter som f\u00f6rklarar, guidar och hj\u00e4lper kunden i olika situationer.\nVem \u00e4r du?\nVi tror att du \u00e4r en analytisk och nyfiken person med stort intresse f\u00f6r att f\u00f6rst\u00e5 hur data, system och m\u00e4nskligt beteende h\u00e4nger ihop. Du tycker om att f\u00f6rst\u00e5 varf\u00f6r kunder agerar som de g\u00f6r inte bara vad de g\u00f6r.\nF\u00f6r att trivas i rollen tror vi att du vill f\u00f6rst\u00e5 hur information fl\u00f6dar mellan system och anv\u00e4nds i verksamheten, att du \u00e4r strukturerad och noggrann och kan oms\u00e4tta komplex information till tydlig och hj\u00e4lpsam kommunikation.\nDu drivs av att skapa f\u00f6rb\u00e4ttringar och motiveras av att se hur data och insikter leder till konkreta resultat. Du \u00e4r l\u00f6sningsorienterad och trivs med att testa, l\u00e4ra och kontinuerligt f\u00f6rb\u00e4ttra. \u00c4r du dessutom operativt lagd och gillar att g\u00f6ra och se resultat som ger faktisk f\u00f6r\u00e4ndring, tror vi att du skulle passa v\u00e4ldigt bra i v\u00e5rt team.\nF\u00f6r att lyckas i rollen ser vi att du har:\n\nRelevant akademisk utbildning inom exempelvis systemvetenskap, informationssystem, industriell ekonomi, data\/analytics eller liknande\n\n\nErfarenhet av att arbeta med CRM-, Customer Insight-, Marketing Automation- eller liknande plattformar\n\n\nPraktisk erfarenhet av att arbeta med kunddata, datafl\u00f6den och segmenteringslogik mellan olika system samt f\u00f6rst\u00e5else f\u00f6r hur detta p\u00e5verkar m\u00e5lgrupper, kundresor och kundkommunikation\n\n\nErfarenhet av segmentering, m\u00e5lgruppslogik och kundresor\n\n\nGoda kunskaper i svenska och engelska i tal och skrift\n\n\nDet \u00e4r meriterande om du har erfarenhet av:\n\nMicrosoft Customer Insight\n\n\nMarketing automation och Customer Data Platforms (CDP)\n\n\nQlik, Power BI eller andra analysverktyg\n\n\nDigitala och datadrivna verksamheter\n\nVi erbjuder dig\nDet kr\u00e4vs mod f\u00f6r att leda energiomst\u00e4llningen. Och det modet finns h\u00e4r, p\u00e5 Kraftringen. Vi tror att ett starkt energisystem b\u00f6rjar med medarbetare som har f\u00f6ruts\u00e4ttningar att m\u00e5 bra och skapa balans mellan arbete och fritid. D\u00e4rf\u00f6r erbjuder vi f\u00f6rm\u00e5ner som st\u00f6djer ett h\u00e5llbart arbetsliv f\u00f6r alla som arbetar hos oss. Som medarbetare f\u00e5r du \u00e4ven tillg\u00e5ng till v\u00e5r f\u00f6rm\u00e5nsportal d\u00e4r du enkelt kan se dina f\u00f6rm\u00e5ner.\nH\u00e4r f\u00e5r du m\u00f6jlighet att v\u00e4xa i en organisation som driver energiomst\u00e4llningen fram\u00e5t, samtidigt som du blir en del av en kultur d\u00e4r samarbete, trygghet och respekt f\u00f6r varandra genomsyrar vardagen. Tillsammans bygger vi framtidens energil\u00f6sningar \u2013 f\u00f6r m\u00e4nniskor, samh\u00e4lle och kommande generationer.\nL\u00e5ter det intressant?\nSista ans\u00f6kningsdag \u00e4r den 13 september 2026, men v\u00e4nta inte med att skicka in din ans\u00f6kan! Vi arbetar med l\u00f6pande urval och intervjuer, vilket inneb\u00e4r att tj\u00e4nsten kan komma att tills\u00e4ttas innan sista ans\u00f6kningsdag.\nDu ans\u00f6ker genom att skicka in ditt CV och svara p\u00e5 v\u00e5ra urvalsfr\u00e5gor. Fr\u00e5gorna ers\u00e4tter det personliga brevet och hj\u00e4lper oss att l\u00e4ra k\u00e4nna dig b\u00e4ttre. N\u00e4r du skickar in din ans\u00f6kan maskeras dina personuppgifter automatiskt i v\u00e5rt system. P\u00e5 s\u00e5 s\u00e4tt kan vi fokusera p\u00e5 kompetens i det f\u00f6rsta urvalet. Det \u00e4r en del av v\u00e5rt arbete f\u00f6r att bidra till \u00f6kad j\u00e4mst\u00e4lldhet, m\u00e5ngfald och inkludering.\nHar du fr\u00e5gor g\u00e4llande tj\u00e4nsten, kontakta rekryterande chef Olle Eliasson, Chef Kundcenter, Olle.Eliasson@kraftringen.se. Om du har fr\u00e5gor r\u00f6rande v\u00e5r rekryteringsprocess kontakta Jennie Berne, HR Business Partner, Jennie.Berne@kraftringen.se.\n\u00d6vrigt\nVi genomf\u00f6r bakgrundskontroll p\u00e5 slutkandidat. Drog- och alkoholtest kan f\u00f6rekomma.\nKraftringen \u00e4r en del av Sveriges totalf\u00f6rsvar, vilket inneb\u00e4r att alla tillsvidareanst\u00e4llda krigsplaceras enligt Lagen om totalf\u00f6rsvarsplikt (1994:1809).\nVi undanber oss v\u00e4nligt men best\u00e4mt kontakt fr\u00e5n rekryteringsf\u00f6retag och annonsf\u00f6rs\u00e4ljare.\nV\u00e4lkommen till en plats att v\u00e4xa p\u00e5!","price":null,"currency":"SEK","status":"active","noindex":true,"location":{"address":"R\u00e5byv\u00e4gen 37","full_address":null,"city":"Lund","country":"SE","latitude":55.692816618921,"longitude":13.208618612616},"metadata":{"region":"Sk\u00e5ne l\u00e4n","duration":"Tills vidare","employer":"Kraftringen Energi AB (publ)","postcode":"22457","positions":1,"profession":"Dataanalytiker","salary_type":"Fast m\u00e5nads- vecko- eller timl\u00f6n","employer_url":"https:\/\/karriar.kraftringen.se","scope_of_work":"100\u2013100 %","working_hours":"Heltid","employment_type":"full_time","occupation_field":"F\u00f6rs\u00e4ljning, ink\u00f6p, marknadsf\u00f6ring","employer_workplace":"Kraftringen","experience_required":true,"employment_type_label":"Vanlig anst\u00e4llning"},"user_id":null,"is_sponsored":false,"views_count":2,"ai_views_count":5,"ai_vendor_counts":{"other":2,"openai":2,"anthropic":1},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":null,"owner_email":"olle.eliasson@kraftringen.se","images":[],"published_at":"2026-08-26T14:03:31+00:00","expires_at":"2027-02-22T23:59:59+00:00","created_at":"2026-08-27T03:20:50+00:00","updated_at":"2026-09-01T02:45:03+00:00"}}