{"data":{"id":198620,"slug":"webmaster-b2b-digital-marketing-coordinator","type":"job","title":"Webmaster B2B & Digital Marketing Coordinator","description":"Join us and help develop the next generation of Kellfri's digital B2B business! This fall, we're launching a brand new reseller portal for Kellfri's seven markets: Sweden, Denmark, Finland, Norway, the United Kingdom, Germany, and Poland. As Webmaster B2B & Digital Marketing Coordinator, you'll have operational responsibility for the portal and become a crucial link between the market, sales, e-commerce, and our resellers. This is a role for you if you enjoy the combination of web, e-commerce, digital marketing, technology, and AI.\n\nAbout the role\nIn this position, you'll be responsible for the ongoing development, publishing, and administration of Kellfri's new reseller portal. You'll work on publishing and showcasing products, campaigns, banners, landing pages, and offers with a focus on creating a relevant and sales-driven digital experience for our resellers.\n\nA key part of the role is working together with the sales organization and B2B leads to plan and implement digital campaigns. You'll work with Marketing Automation, targeted communications, product launches, reactivation campaigns, and segmented communication based on factors such as market, purchase history, and customer type. You'll constantly work proactively to develop the channel and create new opportunities to drive sales.\n\nYou'll also:\n\nCreate and adapt B2B content for volume discounts, bulk offers, and reseller campaigns.\nMonitor traffic, activity, orders, conversion rates, and results to identify improvement opportunities.\nWork with SEO, content, and user experience.\nCollaborate with sales representatives in each market on campaigns and local customization.\nServe as backup to our B2C Webmaster at Kellfri and other digital platforms.\n\nProduct information and existing translations are largely sourced from our PIM system. The role therefore focuses less on translation work itself and more on processing and adapting content to create a relevant and sales-driven digital experience for our resellers.\n\nGenerative AI is a natural part of the job.\nWe're looking for someone who uses or is curious about AI to create content, analyze data, develop ideas, and streamline workflows. You don't need to be an expert\u2014what matters most is that you're curious, experimental, and see new possibilities.\n\nYou'll work closely with our current Webmaster and gradually build competence to support our B2C sites and other digital platforms.\n\nThe position is based at Kellfri's headquarters in Skara and includes daytime hours, Monday through Friday. We believe in building teams and developing together on-site. Working from home may be possible by agreement, but the role is fundamentally office-based. You'll be offered employment with Kellfri AB starting immediately or by arrangement.\n\nYour profile\nWe're looking for someone who is recently graduated or has a few years of experience in digital marketing, e-commerce, web, communication, or similar fields. For us, your attitude, curiosity, and desire to develop are at least as important as your exact education or experience.\n\nWe believe you:\n\nHave a strong digital interest and enjoy understanding how web, systems, and digital tools work.\nAre curious about AI and other digital tools and see opportunities to work smarter.\nHave a commercial mindset and enjoy combining digital marketing, technology, and sales.\nAre self-driven, take initiative, and aren't afraid to test new ideas and solutions.\nAre organized, learn new systems quickly, and thrive when managing multiple tasks in parallel.\n\nAs a person, you're curious, driven, and solution-oriented. You thrive in a fast-paced environment, work easily across different functions, and enjoy driving things forward. You're not intimidated by new systems and ways of working, and you're motivated by understanding what works, seeing opportunities for improvement, and contributing to the development of digital sales. Above all, you have a strong desire to learn, develop, and grow with the role. If you also have an interest in farming, agriculture, or animals, we see that as a bonus.\n\nFor us, the most important thing is that you have the willingness to learn. However, we'd like to see experience with CMS or e-commerce platforms, PIM systems, Marketing Automation or CRM, email marketing, SEO, Google Analytics\/GA4, Google Ads, Excel, and data analysis. It's also a plus if you have experience with AI tools such as ChatGPT, Claude, Gemini, or similar, as well as basic image or content production.\n\nYou communicate fluently in Swedish and English, both verbally and in writing. Other languages are advantageous.\n\nA driver's license and access to a car are required for the position.\n\nKellfri AB\nKellfri is a complete supplier of affordable products for farming, forestry, and rural properties. With control over the entire chain, from idea to finished product, we create opportunities for more people to live and work in the countryside. Kellfri was founded in 1952 and currently has about 70 dedicated employees with headquarters in Skara. We sell our products in Sweden, Norway, Finland, Denmark, the United Kingdom, Poland, and Germany. Kellfri AB is part of the listed company Salix Group.\n\nApplication\nIn this recruitment, Kellfri AB is working with OnePartnerGroup, and you're welcome to apply for the position via onepartnergroup.se. Due to GDPR, we do not accept applications via email and refer you to our website.\n\nShow your interest by simply applying through our website. As a first step, shortly after you apply, you'll receive an SMS and email from our AI colleague Sara (sender Kiku) with a link to answer a few screening questions for the position. After that, we'll contact you via email or phone with feedback. We work with continuous selection and placement, which means the position may be filled before the final application deadline.\n\nThe process will then include selection through interviews, tests, reference checks, and background checks for candidates who match the position's requirements and move forward to the next stage. Tests are a tool to ensure competence-based selection and to contribute to diversity, equality, objectivity, and an unbiased recruitment process.\n\nIt's important to us to hear about your experience when you apply for a position with us. Therefore, we'll send a short survey when you apply and when the process is complete.\n\nFor questions, you're welcome to contact Jennifer Lindvall at 073-425 56 41 or jennifer.lindvall@onepartnergroup.se\n\nWe look forward to receiving your application!","language":"sv","is_translated":true,"title_original":"Webmaster B2B & Digital Marketing Coordinator","description_original":"Var med och utveckla n\u00e4sta generation av Kellfris digitala B2B-aff\u00e4r! Under h\u00f6sten lanseras en helt ny \u00e5terf\u00f6rs\u00e4ljarportal f\u00f6r Kellfris sju marknader: Sverige, Danmark, Finland, Norge, Storbritannien, Tyskland och Polen. Som Webmaster B2B & Digital Marketing Coordinator f\u00e5r du ett operativt huvudansvar f\u00f6r portalen och blir en viktig l\u00e4nk mellan marknad, s\u00e4lj, e-handel och v\u00e5ra \u00e5terf\u00f6rs\u00e4ljare. Det h\u00e4r \u00e4r en roll f\u00f6r dig som gillar kombinationen av webb, e-handel, digital marknadsf\u00f6ring, teknik och AI.\u00a0 \u00a0\nOm tj\u00e4nsten\nI rollen ansvarar du f\u00f6r den l\u00f6pande utvecklingen, publiceringen och administrationen av Kellfris nya \u00e5terf\u00f6rs\u00e4ljarportal. Du arbetar med att publicera och exponera produkter, kampanjer, banners, landningssidor och erbjudanden med fokus p\u00e5 att skapa en relevant och s\u00e4ljande digital upplevelse f\u00f6r v\u00e5ra \u00e5terf\u00f6rs\u00e4ljare.\nEn viktig del av rollen \u00e4r att tillsammans med s\u00e4ljorganisationen och B2B-ansvariga planera och genomf\u00f6ra digitala kampanjer. Du arbetar bland annat med Marketing Automation, riktade utskick, produktlanseringar, \u00e5teraktivering och segmenterad kommunikation utifr\u00e5n exempelvis marknad, k\u00f6phistorik och kundtyp. Du kommer hela tiden att arbeta proaktivt f\u00f6r att utveckla kanalen och skapa nya m\u00f6jligheter att driva f\u00f6rs\u00e4ljning.\nDu kommer \u00e4ven att:\nSkapa och anpassa B2B-inneh\u00e5ll f\u00f6r exempelvis volymrabatter, bulk-erbjudanden och \u00e5terf\u00f6rs\u00e4ljarkampanjer.\nF\u00f6lja upp trafik, aktivitet, order, konvertering och resultat f\u00f6r att identifiera f\u00f6rb\u00e4ttringsm\u00f6jligheter.\nArbeta med SEO, inneh\u00e5ll och anv\u00e4ndarupplevelse.\nSamarbeta med s\u00e4ljare p\u00e5 respektive marknad kring kampanjer och lokal anpassning.\nVara backup till v\u00e5r Webmaster p\u00e5 Kellfris B2C-sajter och andra digitala plattformar.\n\nProduktinformation och befintliga \u00f6vers\u00e4ttningar h\u00e4mtas i stor utstr\u00e4ckning fr\u00e5n PIM-systemet. Rollen fokuserar d\u00e4rf\u00f6r mindre p\u00e5 sj\u00e4lva \u00f6vers\u00e4ttningsarbetet och mer p\u00e5 att bearbeta och anpassa inneh\u00e5llet f\u00f6r att skapa en relevant och s\u00e4ljande digital upplevelse f\u00f6r v\u00e5ra \u00e5terf\u00f6rs\u00e4ljare.\nGenerativ AI \u00e4r en naturlig del av jobbet.\u00a0\nVi s\u00f6ker dig som anv\u00e4nder eller \u00e4r nyfiken p\u00e5 AI f\u00f6r att skapa inneh\u00e5ll, analysera data, utveckla id\u00e9er och effektivisera arbetss\u00e4tt. Du beh\u00f6ver inte vara expert \u2013 viktigast \u00e4r att du \u00e4r nyfiken, experimenterande och ser nya m\u00f6jligheter.\nDu kommer att arbeta n\u00e4ra v\u00e5r nuvarande Webmaster och successivt bygga upp kompetens f\u00f6r att kunna st\u00f6tta p\u00e5 v\u00e5ra B2C-sajter och andra digitala plattformar.\nTj\u00e4nsten utg\u00e5r fr\u00e5n Kellfris huvudkontor i Skara och omfattar dagtid, m\u00e5ndag till fredag.\nVi tror p\u00e5 att bygga team och utvecklas tillsammans p\u00e5 plats. M\u00f6jlighet till arbete hemifr\u00e5n kan finnas efter \u00f6verenskommelse, men tj\u00e4nsten \u00e4r i grunden kontorsbaserad. Du kommer att bli erbjuden en anst\u00e4llning av Kellfri AB med start omg\u00e5ende eller enligt \u00f6verenskommelse.\nDin profil\nVi s\u00f6ker dig som \u00e4r nyutexaminerad eller har n\u00e5gra \u00e5rs erfarenhet inom digital marknadsf\u00f6ring, e-handel, webb, kommunikation eller liknande. F\u00f6r oss \u00e4r din inst\u00e4llning, nyfikenhet och vilja att utvecklas minst lika viktig som exakt vilken utbildning eller erfarenhet du har.\nVi tror att du:\nHar ett stort digitalt intresse och gillar att f\u00f6rst\u00e5 hur webb, system och digitala verktyg fungerar.\n\u00c4r nyfiken p\u00e5 AI och andra digitala verktyg och ser m\u00f6jligheter att arbeta smartare.\nHar ett kommersiellt t\u00e4nk och tycker om att kombinera digital marknadsf\u00f6ring, teknik och f\u00f6rs\u00e4ljning.\n\u00c4r sj\u00e4lvg\u00e5ende, initiativrik och v\u00e5gar testa nya id\u00e9er och l\u00f6sningar.\n\u00c4r strukturerad, l\u00e4r dig nya system snabbt och trivs med att driva flera uppgifter parallellt.\n\nSom person \u00e4r du nyfiken, driven och l\u00f6sningsorienterad. Du trivs i ett h\u00f6gt tempo, har l\u00e4tt f\u00f6r att samarbeta med olika funktioner och gillar att driva saker fram\u00e5t. Du \u00e4r or\u00e4dd inf\u00f6r nya system och arbetss\u00e4tt och motiveras av att f\u00f6rst\u00e5 vad som fungerar, se m\u00f6jligheter till f\u00f6rb\u00e4ttring och bidra till utvecklingen av den digitala f\u00f6rs\u00e4ljningen. Framf\u00f6r allt har du en stark vilja att l\u00e4ra dig, utvecklas och v\u00e4xa tillsammans med rollen. Har du dessutom ett intresse f\u00f6r lantbruk, jordbruk eller djur ser vi det som ett extra plus.\nF\u00f6r oss \u00e4r det viktigaste att du har viljan att l\u00e4ra dig, men vi ser g\u00e4rna att du har viss erfarenhet av CMS eller e-handelsplattformar, PIM-system, Marketing Automation eller CRM, e-postmarknadsf\u00f6ring, SEO, Google Analytics\/GA4, Google Ads samt Excel och analys av data. Det \u00e4r \u00e4ven meriterande om du har erfarenhet av AI-verktyg som ChatGPT, Claude, Gemini eller motsvarande, samt enklare bild- eller inneh\u00e5llsproduktion.\nDu kommunicerar flytande i svenska och engelska, b\u00e5de i tal som skrift. \u00d6vriga spr\u00e5k \u00e4r meriterande.\nK\u00f6rkort och tillg\u00e5ng till bil \u00e4r ett krav f\u00f6r tj\u00e4nsten.\u00a0\nKellfri AB\nKellfri \u00e4r en helhetsleverant\u00f6r av prisv\u00e4rda produkter f\u00f6r lantbruk, skog och g\u00e5rd. Med kontroll p\u00e5 hela kedjan, fr\u00e5n id\u00e9 till f\u00e4rdig produkt, skapar vi m\u00f6jligheter f\u00f6r fler att leva och verka p\u00e5 landet. Kellfri startades 1952 och har idag cirka 70 engagerade medarbetare med huvudkontor i Skara. Vi s\u00e4ljer v\u00e5ra produkter i Sverige, Norge, Finland, Danmark, Storbritannien, Polen och Tyskland. Kellfri AB \u00e4r en del av b\u00f6rsnoterade Salix Group.\nAns\u00f6kan\nI denna rekrytering samarbetar Kellfri AB med OnePartnerGroup och du \u00e4r v\u00e4lkommen att s\u00f6ka tj\u00e4nsten via\u00a0onepartnergroup.se. P\u00e5 grund av GDPR tar vi inte emot ans\u00f6kningar via mail, utan h\u00e4nvisar till v\u00e5r hemsida.\nDu visar ditt intresse genom att enkelt ans\u00f6ka via v\u00e5r hemsida. Som ett f\u00f6rsta steg kommer du kort efter du ans\u00f6kt f\u00e5 ett sms och e-post fr\u00e5n v\u00e5r AI-kollega Sara (avs\u00e4ndare Kiku) med en l\u00e4nk f\u00f6r att besvara n\u00e5gra urvalsfr\u00e5gor f\u00f6r tj\u00e4nsten, d\u00e4refter\u00a0kontaktar vi dig via mail eller telefon f\u00f6r \u00e5terkoppling.\u00a0Vi arbetar med l\u00f6pande urval och tills\u00e4ttning, vilket betyder att tj\u00e4nsten kan tills\u00e4ttas innan sista ans\u00f6kningsdag.\nI processen kommer sedan urval genom intervjuer, tester, referenstagning och bakgrundskontroll ing\u00e5 f\u00f6r de kandidater som utifr\u00e5n matchning med tj\u00e4nstens kravprofil g\u00e5r vidare till kommande steg. Testerna \u00e4r ett verktyg f\u00f6r att kunna s\u00e4kerst\u00e4lla ett kompetensbaserat urval samt f\u00f6r att bidra till m\u00e5ngfald, j\u00e4mlikhet, objektivitet samt en f\u00f6rdomsfri rekryteringsprocess.\u00a0\nF\u00f6r oss \u00e4r det viktigt att ta del av din upplevelse n\u00e4r du har s\u00f6kt en tj\u00e4nst hos oss. D\u00e4rf\u00f6r skickar vi ut en kort enk\u00e4t n\u00e4r du har s\u00f6kt tj\u00e4nsten och n\u00e4r processen \u00e4r avslutad.\nF\u00f6r fr\u00e5gor \u00e4r du v\u00e4lkommen att ta kontakt med Jennifer Lindvall p\u00e5 073-425 56 41\u00a0alternativ jennifer.lindvall@onepartnergroup.se\u00a0\nV\u00e4lkommen med din ans\u00f6kan!","price":null,"currency":"SEK","status":"active","noindex":true,"location":{"address":null,"full_address":null,"city":"Skara","country":"SE","latitude":58.398639458368,"longitude":13.454874636138},"metadata":{"region":"V\u00e4stra G\u00f6talands l\u00e4n","duration":"Tills vidare","employer":"OnePartnerGroup Skaraborg AB","postcode":"53238","positions":1,"profession":"Webmaster","salary_type":"Fast m\u00e5nads- vecko- eller timl\u00f6n","employer_url":"https:\/\/www.kellfri.se\/","scope_of_work":"100\u2013100 %","working_hours":"Heltid","contact_person":"Jennifer Lindvall","driving_license":true,"employment_type":"full_time","occupation_field":"Data\/IT","employer_workplace":"KELLFRI AB","experience_required":true,"employment_type_label":"Vanlig anst\u00e4llning"},"user_id":null,"is_sponsored":false,"views_count":0,"ai_views_count":6,"bot_views_count":3,"ai_vendor_counts":{"other":2,"openai":2,"anthropic":2},"visibility":"public","submission_source":null,"submission_ai_name":null,"has_owner_email":true,"can_contact_owner":true,"phone":"+46734255641","owner_email":"jennifer.lindvall@onepartnergroup.se","images":[],"published_at":"2026-09-07T15:44:52+00:00","expires_at":"2026-10-11T23:59:59+00:00","created_at":"2026-09-08T03:53:55+00:00","updated_at":"2026-09-15T03:04:48+00:00"}}